The Research Of Development Strategy Of JT Chemical Co.,Ltd.

In the post financial crisis era, recovery of the world economy characterized by long-term, arduous and complex, China's economy has entered a "new normal". If an enterprise wants to compete successfully, continue to develop and grow its own in a complex environment, it must analyze the internal and external environment factors by using strategic management theory and method. Look for the opportunities and threats in the external environment, recognize internal strengths and weaknesses, and then choose the suitable development strategy for the enterprise. It will help the enterprise to realize sustainable development, and to maintain and enhance it's position in the industry.The author studies development strategy of JT Chemical Co., Ltd. by using strategic management theory and methods such as Michael Porter's five forces model and SWOT analysis in the thesis. With the analysis external environment factors, the author finds opportunities and threat for JT Chemical Co., Ltd. With the analysis internal environment factors, the author finds strengths and weaknesses of JT Chemical Co., Ltd. The author also applies SWOT Matrix analysis, and then formulates development strategy for JT Chemical Co., Ltd. by combining with JT's mission, strategic positioning and vision. The author also describes the implementation and guarantees measures of JT's development strategy.