Research On The Construction Of Corporate Culture Of Bank Of Communications

Corporate culture is unique to an enterprise,which is different from other enterprises,and runs through the specific thinking and behavior patterns of the whole enterprise.A commercial bank culture is corporate culture,now banking industry increasingly competitive,the competition in China's commercial banks is not only the product,marketing and management of the competition,but the competition of the enterprise,the bank's corporate culture determines the bank's public image and development orientation,in a certain sense,the bank enterprise culture determines the competitiveness of the bank.As a bank of communications,the construction of corporate culture should also reflect the direction of advanced culture.The bank is also aware of the problem,and earnestly implement the construction and characteristic of bank enterprise culture,the enterprise culture is the formation of consciousness in providing financial service to the customer for a long time in the process and followed by the staff has its own special value and behavior norms and moral norms,is values of the entire line of traffic bank with purpose and plan,Development Bank of the spirit of moral standard bank,carry out a variety of business and cultural activities,to mobilize the enthusiasm of the staff,improve the quality of staff in all aspects of the measures taken and the work carried out.The construction of the enterprise culture of the Bank of communications is the need of the bank's own development,the need for competition among the banking industry,and also the needs of the continuous development of the times.However,although the bank has established its unique corporate culture,can not be ignored is that this culture system still stays in the initial stage,there are many problems needing improvement and perfection,and this is the starting point and purpose.This research study based on bank enterprise culture construction research achievements at home and abroad,combing through the literature,investigation and statistics,the status quo means of empirical research on the enterprise culture construction bank to carry on the analysis,elaborated the development of bank enterprise culture construction history,cultural programs and the cultural structure,further through the form of questionnaire from the material culture,behavior culture,system culture and spiritual culture four aspects to study the existing problems of bank enterprise culture.Finally,the same material culture,behavior culture,system culture and spiritual culture in four aspects are put forward based on the optimization scheme of bank enterprise culture construction,including the construction principles,implementation strategy and security measures,hoping for a better traffic bank enterprise culture construction to provide a new perspective.