JW’s Financial Strategy Research

As an important part of the corporate function strategy,the financial strategy is an overall long-term plan for the financial resources of the enterprise,it has great significance to the implementation of the overall strategy.Effective financial strategies can help enterprises allocate financial resources reasonably,thus providing continuous financial support for various investment activities and operations of enterprises and supporting the realization of the overall strategy.With the energy crisis and the deterioration of the ecological environment,countries around the world are paying more and more attention.New energy has gradually become a strategic industry supported by governments.As an important product of new energy,new energy vehicles have broad potential markets.In recent years,relying on the strong support of the government,China’s new energy auto industry has been expanding rapidly.The industry has experienced structural and staged overcapacity,low-end overcapacity and shortage of high-end capacity supply.Faced with fierce market competition,it is important for enterprises to formulate a reasonable financial strategy for the sustainable and healthy development of the entire industry.Therefore,studying the financial strategy of new energy enterprises has far-reaching and practical significance.This paper selects Jianruiwo as the research object.Firstly,it takes the strategic environment analysis as the starting point,analyzes its external environment from the perspective of macro environment and industrial environment,and analyzes the internal environment from the perspective of internal management,financial status and market positioning.Based on the analysis,it is concluded that the overall strategic status of Jianrui includes a business alliance covering the whole industry chain,a differentiated strategy focusing on niche market segments and a technology innovation strategy focusing on lithium iron phosphate batteries.Based on the overall strategy to analyze its financial strategy,JW adopts a rapid expansion of investment strategy,a large-scale single-channel financing strategy and an unstable income distribution strategy,and then analyze the implementation of its financial strategy.Secondly,the innovative alliances discovered in the analysis process did not form an effective discussion on the integration of resources and the imbalance of financing structure.Finally,it is proposed to change the investment direction to adapt to the external environment,strictly control the scale of investment,carry out debt restructuring,strengthen risk awareness and management,optimize and maintain a reasonable capital structure,broaden financing channels,and implement financial strategies such as equity incentive policies.Optimization suggestions.