Research On The Promotion Effect Of Industrial Exhibition On The Theme Industry

At the "China Industry Exhibition Summit Dialogue 2015",the concept of industrial exhibition was officially introduced.In the past,most scholars in China studied the agglomeration effect of the convention and exhibition industry,the competitiveness of the exhibition industry,the role of the convention and exhibition industry in regional economic growth,and the role of the exhibition industry in related industries.Few scholars have studied the impact of industry-organized conventions and exhibitions on the industry itself,and the direct beneficiaries of the exhibitions held by an industry should be the industry itself.In this context,this paper provides a scientific basis for the industrial promotion to promote the effect of the theme industry,to analyze the industrial promotion indicators,to continue to play the characteristics of the industry exhibition,and to enhance the value of the industry exhibition itself.The basic concepts of industrial exhibitions are summarized in detail.Firstly,the basic meanings of the research objects are clearly defined.The relevant theories and methods of industrial exhibitions at home and abroad are systematically summarized,and the whole research framework of this paper is obtained.The technical route and research method adopted in this paper.Based on the theory of competitive advantage,the analytic hierarchy process and fuzzy Delphi method are used as the evaluation methods for this paper.Research on the industrial exhibitions and thematic industry promotion index system,index weights and evaluation models,the industrial exhibitions and indicators for the promotion of the theme industry were selected,and the indicator status evaluation model was established.It is hoped that it can provide a basis for the optimization,management and preferential introduction of industrial exhibitions for the development of industrial exhibitions,and provide reference for later researchers.The main contents and results are as follows:(1)Establishment of Index System for Promoting Theme Industry by Industrial Exhibition.Through the combination of literature research and expert consultation,the current research results on industrial exhibitions and industrial competitiveness,combined with expert advice,summarize the indicators that affect industrial exhibitions and promote their industries,establish industrial exhibitions and industrial promotion indicators from six aspects: government,production factors,innovation capability and knowledge absorption,related and supportive industries,corporate strategy,structure and competition,and demand conditions,a total of 59 indicators.And on this basis,through the fuzzy Delphi method screening evaluation factors,and finally got indicators for 24 industry exhibitions to promote their industries and established a promotion index system.(2)The industry exhibition promotes the construction of the theme industry promotion model.After determining the evaluation indicators,the experts will be collected through questionnaires,and the industrial exhibitions will score the indicators of the promotion effect of the theme industries.The analytic hierarchy process is used to calculate the weight value of each indicator,and the order of importance of the indicators is obtained.Finally,the industry exhibition and promotion model of the theme industry is obtained through simplified processing.(3)Case Analysis-Shaodong hardware Mechanical and Electrical Exposition.The data required for the evaluation indicators are obtained through field interviews,including qualitative data and quantitative data. Develop a standard that simplifies quantitative indicator data and is in the same dimension as qualitative data.By analyzing the index system of industrial promotion,Shaodong Metal Machinery and Electrical Exposition in 2017 and 2018 has finally obtained the index of promotion to hardware and electrical industry of Shaodong Metal and Mechanical Exposition.Shaodong hardware machinery and electrical industry exhibition to promote the level of hardware machinery and electrical industry is in the upper middle.