Analysis On Situation And Management Problems Of Garden Seedling Industry

The author has carried out field investigation in Beijing,Hebei,Shandong,Henan,Liaoning,Jilin,Heilongjiang,Jiangsu,and other nursery areas,detailed research has been carried out on the current situation of the product structure layout,production technology level,production and marketing data and production management mode of nursery stock industry.In the investigation process,there are many problems such as the low utilization rate of native tree species in garden nursery industry,the introduction of foreign species,irrational product structure,the industry advantage is not prominent,the production technology is backward,the management level is low,the lack of standardized,management consciousness,production scale fast expansion and the disorder of market competition.After detailed analysis,statistics found that,although the landscape nursery stock industry in China has developed rapidly in recent years,the outlook is good for a long time,but under the attractive appearance,landscape nursery stock industry management appeared many problems,resulted in industry profits to reduce gradually,the planting costs rise,sales across the country difficulty and the cultivation of the phenomenon of falling profits,even there are a lot of farmers began to give up business landscape nursery stock industry.Based on the field investigation the main production of nursery stock,a large number of statistical data and combined with the Beijing Heng Shang garden engineering co.,LTD.Hope all nursery base based on the analysis of the instance,operating profits are largely driven by rent in landscape nursery stock industry,labor costs,funding,and the cost of capital,product structure,nursery seedling production technology,management and sales channel.In addition,fixed assets,intangible assets,capital turnover,tail goods,nursery stock losses,marginal cost,national policies will impact on nursery stock industry profits.In the domestic garden nursery stock industry profits gradually decline,as soon as possible to sort out the factors that affect the garden greening seedlings industry management,to solve the problem of restricting the development of garden nursery stock industry.Based on the current situation of the development of the domestic industry of garden nursery stock,and combining the foreign successful nursery industry operating experience,recommended that the government increase the seedling production policy support,the large scale enterprises in seedlings to scale,intensive management,implementation of standardized production,actively adjust nursery product structure,production of marketable species,strengthen industrial technology investment,pay attention to product quality,strengthen the marketing channel construction,resources advantage areas can be developed for sightseeing nursery,and to increase the comprehensive profits of the nursery management,improve the garden nursery industry profitability,promoting the healthy,stable and sustained development.