C-E News Adaptation From The Perspective Of The Skopos Theory

With the development of globalization,China is more and more frequently communicating and exchanging with the outside world.Given the situation,English news,as a window for overseas people to understand China,assumes great responsibility.And with the rise of internet in recent years,official media like Xinhua News Agency,China Daily and CGTN(the new version of CCTV News)are sparing no efforts to improve international publicity from multiple media platforms so as to represent China in an all-around way,which demands more English translation of higher quality of Chinese news.There are mainly two types of English journalists:news talents whose English are not so good and English talents who do not have enough news knowledge,which makes the quality of English news not so professional.Moreover,a lot of differences in language,culture and politics existing between China and the Western world contribute to problems of C-E news translation.C-E news adaptation,is the process of translating plus editing.Journalists or editors need to overcome language and cultural obstacles,consider our political claims and objectives of foreign publicity,and translate in a way that Westerners can accept.That is to say,they need to translate with these purposes,which we can say it is a purposeful translation.Therefore,journalists or editors need a comprehensive and systemic theoretical guidance to overcome these difficulties and improve the quality of C-E news adaptation.Having gone through so many translation theories,the author of the paper found that German Functionalist translation theory represented by the skopos theory can be a guidance for C-E news adaptation and several approaches to improve the quality of C-E news adaptation have been explored.