Research On The Integration Of Cultural Creative Industry And Sports Tourism Industry

Industrial integration is the inevitable trend of the current economic restructuring and the improvement of the residents' consumption level in China.It has gradually become an important economic phenomenon in the upgrading and transformation of the industrial structure.In recent years,cultural creative industries become important products in the process of economic restructuring in various countries.Because of their characteristics of high experience and rich carrier levels,every country and region has gradually strengthened and emphasized it.The sports tourism industry has also rapidly emerged in the tertiary industry with its advantages such as sustainable development and green energy conservation.The integration and development of cultural creative industries and sports tourism industries can bring together a large number of resources,enterprises and related talents that are closely linked by a large number of industries to promote the development of regional industries and the improvement of economic levels.As an emerging industry in the tertiary industry,the cultural creative industries and the sports tourism industries have a realistic base of economic demand and a natural coupling that conforms to the integration and development of the industries.The integration of the two industries can produce new professional addition points.Based on the theory of industrial integration,this paper has taken the integration and development mode of cultural creative industries and sports tourism industry as the research object and discussed and summarized the mechanism of them by combining the characteristics of the two industries.At the same time,by taking Xi'an as an example,an empirical study was conducted on the integration of the cultural creative industries and the sports tourism industries,the current situation of integration of the two major industries in Xi'an was also analyzed.Finally,the products that are very representative in the integration of these two industries were summarized.The research shows that in China,the integration and development of the two industries has achieved certain achievements under the joint of many aspects.This paper summarized the five modes of integration development and took Xi'an as an example to carry on the empirical analysis of its integration development.Finally,on the basis of the previous article,we sought the strategies to promote the integration and development of the two industries by promoting the integration of the cultural creative industries and the sports tourism industries in China,thus enriching the existing integration model theory.It also provides suggestions for guiding the integration of the two industries,and provides effective proposals for the ultimate promotion of industrial integration and accelerating the optimization and upgrading of industries.