The Innovation And Application Of Contemporary Dynamic Logo Design

Due to the development of digital media and the Internet,various types of information come from overwhelming.The traditional logo designs tend to be unidirectional which has certain limitations.However,with the development of digital media,a large amount of graphic information is filled with our surroundings.In this environment,it is more realistic for information to attract people's attention actively than to seek information actively.Shi Tao,a landscape painter at the beginning of the Qing Dynasty,once said that "pen and ink should change with the times." Today,the development of logo design should also advance with the times and introduce new ones.For enterprises,the market competition is the brand competition,and the unconventional brand design is a powerful means of winning.The dynamic logo design breaks the convention,breaks away from the fixed forms and color combinations of traditional logos,boldly uses a new visual language,and integrates multiple senses,providing infinite possibilities for innovative applications of logo design.The dynamic appearance of its logo is not only enjoyed by the audience,but also with the help of the new media platform,it can more fully convey the brand connotation.This paper takes the development of dynamic signs as the starting point,discusses the dynamic logo generated background,sorts out its development history,and tries to summarize the concept of dynamic signs.According to the existing domestic and international cases,the dynamic signs are classified into extension signs,animated signs and interactive signs.In the new media technology advancement,the impact of design trends,the phenomenon of homogeneity,the update of design patterns,and the change of aesthetic requirements,the dynamic signs emerged.The article focuses on the analysis of the application of dynamic signs,and separately discuss the innovation performance and feature performance.The innovative performance of dynamic signs is embodied in four aspects: form,color,synaesthesia and mode of transmission.Its characteristic performance is summarized as ductility,diversity and unity,interaction,and comprehensiveness.In the later part of this paper,we summarize the value of dynamic signs,and then try to summarize their design methods in order to provide a certain degree of reference and inspiration for dynamic sign design.