Research On Political Communication Value Of Government Affairs Wechat

With the rapid development and widespread application of mobile Internet technology,a new communication medium,WeChat,was born.It not only plays an increasingly important role in people's daily life,but also generates new social and political communication activities in the country.Impact.The development of the concept of Internet+government has extended the government's WeChat in the mobile network.The government's WeChat differs from the traditional newspaper,radio,and television media and is also different from the microblog at the two ends.It has unique characteristics.It is a development that is consistent with the development of the times.A creative government affairs platform is of great significance to the government and the public.This article uses the theory of agenda setting as a tool and uses literature research,investigation and research,comparative analysis and other methods to study the connotation,characteristics,and functions of political communication and government affairs and WeChat.Finally,we summarize the government affairs from the perspective of political communication.The value of WeChat.The article first introduced the background and significance of the research,and reviewed the research from both domestic and foreign perspectives,clarified the research ideas and methods,and established the theoretical tools.Through the analysis of political socialization and political communication,we introduced the government-affected WeChat and its connotation.The elaboration of the characteristics and the study of its emergence and development laid the foundation for the next study of the relationship between government affairs,micro-letters,and political communication.In the end,the value of government affairs and WeChat was researched and summarized from two aspects,namely,the dissemination of the audience and the dissemination of the main body,resulting in some relevant thinking.The emergence of online new media-government and WeChat has provided a new tool for the country's social governance and also provided a new channel for wider public participation.Studying the value of new media for politicalcommunication is conducive to enhancing the creativity and vitality of the political communication system and to the development of the existing political communication system.For the public,a good political communication system can increase the public's political awareness,increase public enthusiasm for political participation,effectively strengthen social supervision,and promote the early realization of democratization in China.For the government,it is scientific and reasonable.The political communication system can create a good political culture,broaden the path to public socialization of the public,enhance its own network image,maintain and strengthen its own authority,and enhance public credibility,which is important for effective governance,advancement of the national governance system,and modernization of governance capabilities.The practical significance.