Research On China's Media Diplomacy Of The South China Sea Issue

As the development of information technology,traditional media such as television,radio,newspaper,and new media such as weibo,portal websites,applications are gradually reforming the way people obtaining information.Driven by the media platform,public diplomacy has entered a brad new stage,in which media diplomacy appears.Media play an important role in the diplomatic activities among nations due to its fast spreading speed,wide-range influence,and strong interactivity.On the South China Sea issue,Chinese media strengthen policy advocacy and emphasize government's position,in order to establish nation image,promote the implementation of government policies,and maintain national interests.Chinese media diplomacy still faces some challenges.Therefore,Chinese media have to integrate media resources,absorb advanced experiences of foreign media diplomacy,combine traditional media diplomacy and new media diplomacy,and formulate a media diplomatic strategy which is suitable for China,in order to promote development of Chinese media diplomacy.In this paper,media diplomacy actions of Chinese media on South China Sea issue from 2015-2017 would be presented and analyzed.Data in this paper are mostly collected from oversea edition of Chinese media.Traditional media resources such as TV,radio,paper and new media resources such as weibo and facebook would be chosen to analyze Chinese media diplomacy activities on the South China Sea issue.Meanwhile,suggestions would be put forward on the current inadequacies of the media diplomatic activities in China.