Government Guidance About The Internet Opinion Of Emergency In The We-Media Era

With the leap-forward development of network information technology,the era of self-media has quietly begun.In the context of we-media,the occurrence of emergencies and the trend and evolution of public opinion formed in the network have new features.Because of its suddenness and destructiveness,emergencies have become one of the major challenges for the contemporary government's social governance.In the era of self-media,responding to and dealing with emergencies should not only be reflected in the handling of the events themselves,but also reflected in responding to it and triggering the Internet public opinion.The Internet public opinion under the era of the media fully reflects the concept of pluralistic values of the public.Therefore,how to guide network public opinion effectively after emergencies is a task that the government must complete in the era of self-media.The public opinion triggered by emergencies has a cyclical process of brewing,outbreak,proliferation,and recovery.Therefore,this article uses the crisis life cycle theory as a research perspective,and analyzes the evolutionary characteristics and trends of the various stages of the Internet public opinion triggered by the four types of emergencies.Carry out combing and analysis,and conduct a specific grasp of the changes in the situation of public opinion in each phase.This article starts from the era background of the media and discusses the dilemma and optimization countermeasures that the government faces when guiding the network public opinion triggered by unexpected events.The literature research method,case study method and comparative research method are the researchmethods of this article.Through the study of literature,we will sort out the research results on emergencies and network public opinion,and form a basic grasp on the research of network public opinion triggered by emergencies;we have selected four types of emergencies that have had great impact and are typical in recent years.Typical cases,in-depth analysis of the generation,evolution,and government guidance measures of the network public opinion crisis caused by these emergencies;by comparing the characteristics of the public opinion caused by the four types of emergencies,the evolutionary trends,and the government's guiding effect,further a more concrete analysis of the predicament in the guidance of Internet public opinion.This article consists of five chapters.The first chapter introduces the basic situation of thesis writing,including the background and significance of the research,the progress of research at home and abroad,and the core concepts and theoretical tools of the thesis.From the second chapter,four types of emergencies were initiated.Typical cases of natural disasters,accidents,public health,and social security in recent years were selected,and the evolution of the cybercrime crisis triggered by it was carried out.Describe and judge and summarize the process of the evolution of Internet opinion.The third chapter compares the four types of Internet opinion triggered by emergency.This chapter intends to compare similarities and differences about the trend of the trend of public opinion triggered by the four types of emergencies,the government's coping styles and effects,and the Internet opinion final impact.The fourth chapter from the special regression to the general,based on the analysis of the results for the analysis,explore the era of we-media,the government in the network of public opinion crisis triggered by the crisis of what the predicament exists,so as to elicit the contents of the fifth chapter.The fifth chapter focuses on the dilemma of the analysis in chapter four.It draws on the existing research results and the practical experience of the government's network media guidance,and combines the characteristics of the era of self-media to put forward the optimization countermeasures of the media public opinion guidance,in the hope of enabling the Internet public opinion in the era of we-media.While playing the role of opinion expression and information exchange,it will not be out of order.