Ethnological Research Of Norlha Company In Gannan Pastoral Area

The minority areas in China have unique natural resources,cultural resources,tourism resources and other resource advantages,which is conducive to the development of local characteristic industries.The economy of ethnic minority areas has always been a hot topic.Since the development of Gannan Tibetan Autonomous Prefecture,many enterprises with ethnic characteristics have appeared.As one of the representative companies,Norlha Company in Rendoma Village has respected national culture,provided herdsmen employment,and increased herdsmen's income since its establishment,which has a non-negligible impact on the local social economy and culture.First,based on the macroeconomic environment in which Norlha Company is located,this article studies how Norlha Company establishes private enterprises and enterprises that respect the original lifestyle of the group in Tibetan areas with a production method based on animal husbandry and a unique economic outlook.The basic overview and founder's philosophy,including the company's operating methods,products and employees,etc.Secondly,to elaborate on the company's effective use of resource advantages,to establish the yak down industry and tourism industry,and to study the company's development history and changes since its establishment,in order to infer its operations and community impact issues.In addition,the author collected and analyzed the changes brought by Noel Company to the local area: First,increase the income of the herdsmen and increase the number of employees;Second,affect the regional economic outlook,and at the same time change the herdsmen's values,including values Ideas;3.On the basis of protecting the ecological environment and traditional culture,new production methods have been added to the original traditional lifestyle;4.The economic development of the local community has been improved;5.The company 's development At the same time,the company's unique Tibetan culture has also been promoted.Finally,based on the various decisions,management methods and unique corporate culture of the management in the company's development process,the analysis and consideration of the legal obligations and moral obligations of Norlha Company for a commercial company,as well as ecological protection Social responsibilities such as economic benefits.This article hopes to explore how the company has established its own national brand and how to enter the international market by studying the company situation,national products and company development process of Norlha Company,as well asthe economic and cultural benefits it brings to the local area.How to survive in the fierce international competition and extend the successful case experience to various minority areas has important practical significance for the economic development of minority areas in China.