Cognitive Attitude Towards Campus Emergency Notification Services

In case of any campus emergencies,an emergency notification should be issued to provide faculties and students immediately with valuable lifesaving information and guarantee consistent and effective communication between them,since it is essential to ensure all of them can deal with such emergency properly.However,when emergency notification is evaluated as a form of crisis communication,it is necessary to understand how the public perceives the emergency notification services.To this end,based on the situational theory of publics,a questionnaire titled"A Cognitive Study on Campus Emergency Notification Services" was designed for empirical investigation,with a view to obtaining the first-hand information and providing data measurement for relevant analysis.Specifically,in view of overall conditions and different backgrounds of:interviewees(e.g.gender,role and how long they have worked or studied on campus),an empirical research was carried out to analyze the problem recognition,constraint recognition and level of involvement of faculties and students with respect to the campus emergency notification services,the situational type distribution of publics,as well as receiving channels,information processing,degree of satisfaction,and level of trust.The research results showed that the respondents had relatively superficial recognition of campus emergency notification services and insufficient knowledge of how to deal with emergencies,so there is still room for the improvement of campus emergency notification services to achieve higher levels of satisfaction and trust.Nevertheless,there was a significant gender difference in the recognition of campus emergency notification services and a distinction in the habits of receiving campus emergency notices through specific channels.Social media boasts higher popularity among users receiving campus emergency notification services.From the empirical results,it can be seen that different ways of transmission and communication could be adopted to provide campus emergency notification services,according to the differences in the problem recognition of groups with different backgrounds,the classification of situations and public groups in different degree of correlation with problem situations,as well as the channels that teachers and students prefer using to receive campus emergency notification services.At the end of the paper,countermeasures were presented for the improvement of campus emergency notification services in our college,in the hope of enabling such services to better serve teachers and students and providing certain references for the design of personalized communication and crisis management communication strategies in the future.