Research On The Discourse Power Of Ideological And Political Education Of University Under The Environment Of We Media

General Secretary Xi Jinping stressed that the relationship between ideological and political work in colleges and universities cultivate what kind of people,how to cultivate people and cultivating people for who this fundamental problem,do the ideological and political education of college students has become a key work in Colleges and universities at the meeting of national publicity and ideological work on University Ideological and political work.With the emergence and application of new media,the discourse power of traditional media has been gradually broken,and the media has led the era of “discourse carnival” with its unique advantages.Since the media has a great influence on the ideology,value tendency and behavior norms of college students who living in the media environment.These phenomena,such as confusion of political beliefs,vague ideal beliefs and distortion of value orientation,reflect the trend of the weakening of power of discourse in college ideological and political education.Therefore,improving the media environment of ideological and political education in colleges and university speaking right vigorously has great value,it is not only beneficial to widen the new space of discourse development of ideological and political education,the ideological and political education innovation words new form of expression,build a new platform of ideological and political education discourse communication;Moreover,It has important practical significance for us to firmly grasp the initiative and leadership of university ideological and political education,enhance the effectiveness of ideological and political education,and maintain the security of the mainstream ideology of the country.The influence of the media environment on the discourse power of university ideological and political education has the advantages and disadvantages.On the one hand,with the leap-forward development of information technology,we media hasstood out from the new media.The universality of the media communication subject,the immediacy of transmission speed and the interactivity of transmission mode have provided favorable conditions for the improvement of the discourse power of college ideological and political education.On the other hand,in the context of we media,the discourse power of university ideological and political education is with many problems and challenges: The discourse authority of the ideological and political education in colleges and universities has been gradually broken,“Trend” is constantly eroding the“mainstream”and the “multi-dimension” is constantly compatible with “one-dimension”.The lack of attraction of the main discourse of university ideological and political education is manifested in the excessive use of text discourse and elite discourse,and the serious disconnection from Internet discourse and reality discourse;There is an anomie in the discourse expression of education objects in university ideology and politics.Since the media discourse environment is unbalanced,its discourse expression is in conflict with public order and social harmony.Through the environment of ideological and political education in colleges and universities since the media promotion problems cause analysis,we concluded that the main reason is that all kinds of negative social ideological trend in the media platform spread artificially,seriously affect the dominant discourse;It is difficult to adapt to the ideological development needs of college students in the media era.The education object lack of We Media literacy,information screening and screening ability;The construction of laws and regulations of the media is not perfect,and the intensity of discourse supervision needs to be further improved.In this paper,the countermeasures to solve the problem are proposed from the education subject,education object,education ring body and education medium in the ideological and political education.First,we should firmly establish the political direction of the discourse power of the ideological and political education in the media environment,and firmly grasp the discourse power of Marxism in the ideological field;Second,it is necessary to continuously enhance the transformation ability of the discourse mode of the university's ideological and political education,and take the initiative to learn new words from the media space;Third,it is necessary to further enhance the We Media ethics and legal literacy of contemporary college students;Four is to optimize the media discourse ecology environment of ideological and political education in colleges and universities,the spread of the Chinese nation excellent culture,since the media construction of laws and regulations,create a sound from the mediapublic opinion in order to purify the media discourse environment.