Research On The Incentive Strategies Of University Teachers Based On ERG Theory

In recent years,the scale of higher education in China has gradually expanded,colleges and universities all over the country have encountered greater challenges in the promotion of comprehensive strength,colleges and universities increasingly attach importance to the construction of teachers,to enhance the comprehensive strength of colleges and universities.Human resource is the first resource.For colleges and universities,teacher resource is the most valuable talent resource.Teachers in colleges and universities are the basis for the survival and development of institutions of higher learning.The performance of teachers in colleges and universities is the core that affects the dissemination and creation of knowledge in colleges and universities.How to encourage college teachers to give full play to their personal potential and create greater social value is the most important task to enhance the comprehensive strength of colleges and universities.As a typical knowledge worker,college teachers have the characteristics of high independence,high subjective initiative and high investment in human capital in terms of group characteristics.In terms of the needs of college teachers,college teachers also show multi-level,rich needs characteristics.In order to give full play to the potential value of human resources and to enhance the comprehensive strength of colleges and universities,colleges and universities should formulate measures and countermeasures to encourage college teachers on the basis of the combination of the group characteristics of college teachers and the needs of college teachers,so as to give full play to the potential value of human resources of university teachers.From the perspective of ERG theory,the research on the motivation of university teachers can provide reference for the study of the multi-level needs of college teachers,and provide countermeasures and suggestions for arousing the enthusiasm of college teachers.To improve the incentive management of college teachers to provide solutions.Based on ERG theory,this paper combs the specific motivational factors that exist in the dimensions of different needs of college teachers.Based on the empirical analysis,this paper puts forward the closed-loop incentive countermeasures of university teachers from the perspective of ERG theory.The paper enriches and extends the theoretical exploration of the research on the incentive countermeasures of college teachers,and also has some practical guiding significance for the practical work of the incentive management of the teachers in colleges and universities.In the research method,this paper mainly uses the literature analysis method,the questionnaire survey method,the statistical analysis method.Based on the analysis of the group characteristics of colleges and universities,this paper puts forward the specific motivational factors in terms of existence needs,relatedness needs and growth needs of college teachers from the perspective of ERG theory.The incentive factors on the dimension of existence needs include salary incentive factor and work environment incentive factor.The incentive factors on the dimension of relatedness needs include interpersonal factors,organizational identity factors,and social respect factors.The incentive factors on the dimension of growth needs include job challenge factor,career promotion factor,decision-making participation factor,innovation motivation factor,self-realization factor.Based on the ”frustration-regression” theory put forward by ERG theory,this paper sets up an incentive factor model for college teachers from the perspective of ERG theory.In addition,this paper makes an empirical investigation on university teachers in public undergraduate colleges and universities in Beijing by means of simple random sampling.In this paper,the SPSS 22.0 software is used to analyze the data collected from the questionnaire.This paper studies the responses of college teachers to the specific motivational factors of existence needs,relatedness needs and growth needs from the perspective of ERG theory,and analyzes the difference of different motivational factors among university teachers with different subdivision group.At the same time,in order to enrich the content of the survey,the questionnaire also investigated the satisfaction of college teachers in living conditions,working conditions,incentives taken by the school and so on.According to the results of the survey,it is found that in the perspective of ERG theory,the following problems exist in the motivation of university teachers: It is difficult to take into account the different needs of different subdivided groups of teachers.The content and scope of teacher training in colleges and universities are not complete.The way of assessment is not fair,and there is no effective competition mechanism.The relationship between academic power and administrative power is unbalanced.The incentive supervision and restraint mechanism of college teachers is not perfect.Based on the above research,this paper proposes a closed-loop incentive scheme for university teachers from the perspective of ERG theory.Firstly,it establishes the “College Teachers' Incentive Countermeasure Pool” to meet the needs of ERG levels,that is,combining the specific incentive factors of College teachers' needs at three levels of ERG,to provide specific incentive strategies for college teachers to meet the needs of existence,relatedness and growth.Secondly,in the process of implementation of incentive measures,the “incentive measures linkage balance” model is formed.At the same time,we should pay attention to the implementation of incentive strategies,evaluate the incentive effect from time to time,and finally complete the feedback to the incentive strategy pool,thus forming the incentive closed-loop for University teachers.