Research On Post-match Operation Of Wuhan Sports Center Venues Against The Background Of The 7th CISM Military World Games

On the occasion of the 70 th anniversary of the founding of the People's Republic of China,Wuhan City,Hubei Province ushered in the highest-specified international comprehensive event since the city was established in October 2019.The Wuhan Military Games is a landmark event for China's important historical nodes and has become An important milestone in the development of international military sports.The 7th CISM Military World Games in 2019(hereinafter referred to as the 7th CISM Military World Games),the scale of participation is roughly the same as that of the Olympic Games(known as the "Servicemen Olympic Games").Wuhan Sports Center,as the main venue for the opening and closing ceremonies of the 7th CISM Military World Games,is also the venue for the 7th CISM Military World Games women's volleyball team,swimming,and diving.It has a significant radiation effect on the regional economic development of Wuhan.However,the construction and maintenance costs of the Wuhan Sports Center are huge,and the government and all sectors of the society attach great importance to its operation and development.Therefore,this article conducts relevant research on the operation of the Wuhan Sports Center venues after the Seventh Army Games.The thesis adopts literature data method,expert interview method,field investigation method,SWOT analysis method and other research methods,and uses the comparative study of Wuhan Sports Center's post-match operation as an innovation point to compare the changes in demand,resources and the changes before and after the 7th CISM Military World Games Changes in the operating environment and strategy,research on the construction of Wuhan Sports Center after the 7th CISM Military World Games,renovation of new venues,new cultural heritage,operation status,changes in the operating environment,etc.,identify problems in operation,and put forward benefits for venues Strategies and recommendations for post-match operations.Article research conclusions:After the 7th CISM Military World Games,the Wuhan Sports Center newly added the stadiums “hard heritage” and “soft heritage”;after the 7th CISM Military World Games,thepopularity of the Wuhan Sports Center was further enhanced to make its advantages prominent;The operating environment of the stadiums has changed;there are new problems in the operation of the stadiums in Wuhan Sports Center after the 7th CISM Military World Games.Post-match operation strategy of Wuhan Sports Center after the 7th CISM Military World Games:1.Implement relevant government post-match utilization policies(1)Actively implement the national fitness plan policy;(2)Implement the stadium's adaptive renovation and opening policy.2.Innovative operation management model(1)Create venues to integrate operation and establish an online and offline(O2O)service platform;(2)Apply the PPP model to venue media centers to reduce government financial burden.3.Expand the venue market development channels(1)Based on market demand,increase the development of the event market;(2)Actively apply for and host large-scale sports events and individual competitions;(3)Work with sports institutions to become training bases for related sports teams.4.Innovative venue operation products(1)Cooperate with Wuhan Cultural Tourism Bureau to include Wuhan tourism links;(2)Integrate resources for events and events,and set up the Wuhan Sports Center Event Exhibition Hall;(3)Use the 7th CISM Military World Games Main Media Center,Develop fencing,archery,and ice sports;(4)Innovate operating content and build a youth activity center;(5)Build a sports tourism research base with the theme of military sports,culture and education;(6)Follow the bird's nest to build a Wuhan sports center Children's Experience Center.5.Create distinctive service content(1)Integrating event resources,and launching annual cards for sports events Services;(2)deepen the culture of the military games and build the exhibition halls of the military games;(3)create a "automatic theme" four-season series of brand events based on the situation.6.Strengthening crisis response capacity(1)After the COVID-19 epidemic,we should focus on enhancing our ability to face large-scale crises;(2)After the epidemic crisis,we should vigorously embark on the development of "Internet + stadiums".