Tourism Development Of My Son Sanctuary-the World Cultural Heritage Of Vietnam

The tourism industry has been closely related to the traditional culture.Culture is not only the root of the tourism industry,but also the result of the tourism industry.Culture has always been the attraction of tourists.It can beemphasized that culture is an important factor and an indispensable element in the development of tourism.In the current era of development,the demand for tourists to understand the similarities and differences in every region's culture is getting higher and higher.There are many nationalities in Vietnam.Each nation has its own unique culture and characteristics,and it has become a great potential for the development of cultural tourism in Vietnam's tourism industry.As a minority in Vietnam,but still has a long history of culture,ethnic culture has always been a topic attracting all researchers,but also become the development potential of Vietnamese cultural tourism.Especially in Quang Nam,the My Son Sanctuary is the cultural and historical center of the ancient Champa kingdom.The My Son Sanctuary has been recognized as the world cultural heritage by UNESCO since 1999.The temple tower group,which has survived for centuries,represents the golden age of the ancient Champa kingdom.The palace tower of Meishan Sanctuary has attracted the attention of researchers and tourists because of its unique characteristics.Currently,the construction technology of My Son Sanctuary has not been found yet by researchers.My Son sacred land is worth becoming a valuable tourist destination.Besides,tourism is gradually becoming an important economic sector in Vietnam.The development of cultural tourism in My Son Sanctuary is very helpful to promote Vietnam's tourism,social and economic.My Son has many favorable conditions for developing cultural tourism.However,in the development of modern tourism,My Son has not been fully explored its tourism potentials and there are still many problems in the development process.The main problems are the imperfect management mechanism,the backward infrastructure,lack of characteristics in tourism planning and tourism products,lack of talent,and so on.Therefore,how to develop the My Son's cultural tourism potential,how to improve the quality and attractiveness of this beautiful Sanctuary combine with the protection of cultural heritage and tourism development,these issues are significance important for the culture tourism development of My Son Sanctuary.This paper is mainly based on domestic and foreign relevant literature on the research of the Cham ethnic culture and the My Son Sanctuary.This paper investigates the cultural tourism development status of the My Son shrine,analyzes the problems in the development process of the Meishan Sanctuary cultural,then provides solutions for the development of Meishan Sanctuary Cultural Tourism,in order to develop orderly and sustainably the cultural tourism of My Son Sanctuary.