Research On The Impact Of Large Data Application On The Competitiveness Of Express Enterprises

In recent years,with the rapid development of e-commerce,the market for the express delivery industry has grown,and the rapid development of express delivery companies has become increasingly fierce.The state-owned express delivery companies are facing double-sided attacks from private express delivery companies and foreign express delivery companies,and the forms of competition are severe.The big data technology that has emerged in recent years,with the characteristics of being scientific,informational,automated,and intelligent,has brought new ideas for the state-owned express delivery to enhance its competitiveness,and has brought new opportunities for the development of the company.This article analyzes the application of big data technology in the management of express companies,such as marketing,production and operation,improving the level of human resources,and optimizing the organizational structure.It analyzes the characteristics of big data in affecting the competitiveness of express delivery companies.Summing up,and according to the existing relevant theoretical results,the model of big data and express company competitiveness is set.After that,through the survey and collection of relevant data of express delivery companies,and then using the structural equation model analysis method to quantify the structural equation model of competitiveness and big data,it is concluded that big data technology promotes the competitiveness of enterprises through the intermediary role of marketing.The effect is most obvious;however,the adoption of big data technology does not support the assumption that improving the level of human resources and optimizing the organizational structure will ultimately improve the competitiveness of express delivery companies.Based on this research,the prospects and recommendations for the practical application of big data technology in express delivery companies are clarified,and the application of big data technology to the market is beneficial for the current express companies to quickly grasp market trends,and to differentiate in a single price war.In the transformation of the competition model,we must follow the objective laws of industry development,obtain market initiative,enhance the competitive advantage of the enterprise,and ultimately increase the competitiveness of the enterprise.