Guangzhou GRG Enterprise Cash Machine Market Competitiveness Evaluation And Countermeasure Research

ATM,as the main financial intelligence equipment used by banks to divert traffic,have played an extremely important role in the development of the banking industry in the past 30 years.However,with the rapid development of the Internet,especially the popularization of mobile non cash payment without card,the bank is able to reduce the operating cost and distribute AT The intention of the M machine is no longer strong,which gives the market impact of the ATM manufacturers represented by GRG enterprises.Therefore,how to break the shackles of the existing ATM product marketing,seek new profit growth points and open up new market demand has become a problem that the traditional ATM machine manufacturers need to solve urgently.Guangzhou GRG is the largest and most powerful teller machine company in China,which is responsible for the production and R&D of national financial institutions and high-speed railway and subway automatic verification machines.Occupying the high-end market of domestic ATM industry,product quality enjoys a high reputation in China.However,the homogenization trend of products is becoming more and more serious,which brings new challenges to ATM product manufacturers.Fierce competition leads enterprises to constantly seek strategies to enhance competitiveness.Therefore,it is very important and necessary to study the current situation of market competitiveness and enhance coping strategies.Based on the theory of core competitiveness and competitiveness,using five model?SWOT model?and PEST model forces model of competition,to obtain first-hand information through surveys and interviews,and then on the basis of collecting and arranging the relevant information,combined with the company's actual,research company teller machine the theory of core competitiveness and competitiveness,using five model?SWOT model?and PEST model petitiveness of the company,and a comprehensive evaluation of the market competitiveness of Guangzhou GRG company,find the market competitiveness of the company's proposed,aiming at the shortage of the market competitiveness strategy to achieve sustainable development goals,profitable,conducive to the development of company business machines,has a certain significance to perfect the withdrawal machine market.