Analysis On The Competitiveness Of My Country's New Energy Automobile Industry

At present,China's new energy automobile industry is developing rapidly.In the process of rapid development of the industry,there are also many problems hindering the further development of the industry.For example,China's new energy automobile industry has strong policy dependence and the market is not open enough.Weak R&D capabilities,short-lived miles for new energy vehicles,higher production costs,and poor infrastructure construction are some of the vital problems faced by new energy automobile industry.The research intends to analyze the competitiveness of China's new energy automobile industry.First of all,the author uses Porter's diamond model to analyze the development status of China's new energy automobile industry from six aspects.In terms of factors of production,China has abundant natural resources,but its per capita possession is insufficient.Most of the new energy auto companies are small in scale,with a shortage of capital resources,and the amount of funds invested in technology research and development is limited.Although China's labor resources are abundant,high-quality technical personnel are in short supply and infrastructure is relatively backward.Although the research and development capabilities of China's new energy auto companies have greatly improved,there are still gaps compared with advanced enterprises;in terms of demand conditions,China has a large population and a large demand space.China's new energy vehicle market is relatively large,with production and sales ranking first in the world for three consecutive years,but its market share is lower than that of traditional vehicles,and the growth of new energy bus market is slow.In related industries,we take power battery industry and driving motor industry as examples to illustrate that although China's technological department has made great progress,quality of products produced by above mentioned industries still needs to be improved;in terms of enterprise structure,strategy and horizontal competition,China has become the most important market for new energy vehicles.The degree of development has increased and competition has become fiercer.The competition status and competition strategy of enterprises have been specifically analyzed by comparing BYD and Tesla.On the government side,China has introduced a number of preferential policies to promote the development of new energy automobile industry.However,the policy of the past two years is nolonger suitable for the development of China's new energy automobile industry.Therefore,it is necessary to adjust relevant industrial policies and subsidy policies.In terms of influencing factors,it analyzes the opportunities faced by China's new energy automobile enterprises.Firstly,the fact that China is the world's largest new energy vehicle market,which is quite beneficial for the development of new energy automotive industry.Secondly,the 19 th National Congress proposed to vigorously promote the construction of ecological civilization,which provided policy support for the development of new energy vehicles.Thirdly,China's economic strength has experience dramatic growth in the past few decades.The growing level of resident's consumption has also provided favorable conditions for the development of the new energy automobile industry.Then the author uses the enterprise's total factor productivity to measure the competitiveness of new energy auto companies,and uses multiple linear regression methods to analyze the influencing factors of corporate competitiveness.Selecting BYD(002594)SAIC Group(600104)Changan Automobile(000625)Dongfeng Motor(600006)as samples to verify the validity of four influence factors,which include gross domestic product(GDP),the overall consumption level(Sale),the average annual wage of employees(wage)The impact of the four factors of the use of foreign capital(FDI)on the competitiveness of enterprises.The analysis results show that these four factors have a significant impact on the competitiveness of enterprises.Therefore,if we want to improve the competitiveness of new energy automobile enterprises,we not only need to improve China's overall economic strength,but it's also necessary to strengthen the use of foreign capital and expand the opening up to the outside world.Finally,based on the previous analysis,this paper makes recommendations from the aspects of state and the enterprise.Firstly,the nation should speed up the formulation of new energy vehicle industry normative standards and implement classified management;secondly,it is imperative to formulate correct industrial competition policies and accelerate the process of market selection;thirdly,we must improve infrastructure construction and provide good developmental environment for new energy vehicles.The fourth is to adjust the subsidy policy and expand domestic demand;the fifth is to introduce support policies from both technical and environmental aspects.As to the enterprises,firstly,they need to take the road ofindependent innovation and increase investment in scientific research.Secondly,it is necessary to coordinate the development of pillar industries and focus on the cultivation of high-quality talents.Thirdly,it is necessary to improve product quality and improve the after-sales service system.Fourthly,enterprises need to strength mutual cooperation and improve value of exports;Fifthly,the intellectualization of enterprises should be conducted.