Research On The Influence Of Social Capital On The Financing Of Social Organizations

The social organizations in our country have development rapidly in recent years,and have gradually become important actors in the fields of social welfare provision,relieving social contradiction,adjusting social relations and improving social vitality,cultivate the spirit of citizenship.However,the shortage of funds has been the biggest difficulty faced by many social organizations due to the nature of social organization.Therefore,raising the level of fund management for social organizations has become an urgent need for social organizations to achieve sustainable development.Social capital,as a classical concept of sociological research,is considered as one of the important elements that can improve organizational management level and achieve organizational goals effectively.Studies have shown that social capital has an important role in the impact of social organization fundraising,but these issues are still blurred,such as how does this effect occur,what is its internal logic,and whether all types of social capital play the same role in the financing of social organizations.Unclear,it is the main problem in this paper.This paper adopts Lin's concept of social capital,that is,social capital refers to resources acquired or embedded in social structures in purposeful actions.On the process of research,this paper illustrates the research background and purpose,and research significance,and puts forward the research question.On the basis of sorting out related literature,Lin Nan's concept of social capital is selected as “resources acquired or embedded in social structures in purposeful actions” as the research theory,and the impact of funding management interpretation framework based on Lin's social capital is constructed.This paper attempts to consider “social capital” and “social organization fundraising” as a decomposable concept,and examine the influence mechanism of different dimensions of social capital on social organization fundraising in different dimensions.On this basis,social capital is divided into two dimensions: “structured social capital” and “cognitive social capital”.The structural social capital dimension is decomposed into a number of quantitative indicators of the relationship between organizations and individuals and other stakeholders in the social network structure,and the quantitative indicators that organizations and individuals have been identified by administrative agencies or that may have an impact on fundraising.The cognitive social capital dimension is understood as the universal evaluation and trust level of organizations and individuals in all walks of life.The organizational financing activities are divided into three dimensions: “strategy”,“capability” and “effectiveness”.This paper refers to the existing research on social organization fundraising strategies,and takes the initiative of organizations and individuals in fundraising,fundraising work,and the status of fundraising work in the overall development strategy of the organization as the focus of the fundraising strategy;it will understand the dimensions of fundraising capabilities.The quality reflected by the organization and individuals in the process of fundraising actions;the dimensions of fundraising effectiveness are reflected in this paper as the amount and scale of fundraising and the diversification of funding sources.Based on the above definition of the corresponding variables,research hypotheses are proposed in this paper.Supportive social organizations are a type of organization that provides support and services specifically for other social organizations.In this study,two supportive social organizations in chengdu were selected as research objects.Firstly,they belong to the same kind of social organizations,but they have their own characteristics from the aspects of specific service objects and business development fields.Secondly,the two organizations and their members have taken advantage of the stock of social capital and the production of new social capital in order to achieve financing purposes.Therefore,this article attempts to select a "ideal type",the two type support social organizations,in the deep understanding of the basic information on organizational and financing case,to study and put forward the assumption for validation.Through investigation,analysis and demonstration,this paper comes to the conclusion that :(1)The structural social capital has a significant impact on financing strategies,capabilities and results of supporting social organizations.(2)The cognitive social capital on the financing strategy of social organization,ability and result have no significant effect,cognitive social capital to a certain extent,is constructed by structural social capital.(3)Supportive social organization based on its social capital stock,in the "field" system and institutions,personal quality factors such as restrictions in looking for the path to mobilize,absorb the social capital,and thus benefits for organization.