Regarding The Development Research Strategy Of The Pension Business Of Xinkong Medical Care Co., Ltd

The concept and form of old-age care are various,and the "combination of medical and nursing care" is the extension and expansion of the traditional concept of old-age care.It not only CARES about the basic living needs and physiological care of the elderly,but also attaches great importance to the medical services and elderly care of the elderly.This is not only the objective need of China's aging society at present,but also the objective need of people's continuous pursuit of life quality and gradual improvement of life quality.The aging trend of China's population is increasingly obvious with the extension of human life,the reduction of birth rate and the development of social economy.At the end of2017,the population over 60 years old in China had reached more than 240 million,accounting for 17.3% of the total.Taking xianyang city as an example,the proportion of the elderly over 65 years old reached 10.61% in 2015,which is a typical aging society.Therefore,the pension plan,the form of the pension and the supply of the pension products are all practical problems which are worth further research.Xianyang xinxing investment holding group in shaanxi province is a company that invests in pension products.Based on the development status of the medical and nursing industry at home and abroad,this paper makes an in-depth analysis of the current situation of medical and nursing combination,and puts forward the implementation strategy and related development direction.This paper USES the PEST method to xianyang emerging investment holding medical industry company's macro environment analysis,found the opportunity of its existence is a national support,a vast market,in-depth development of globalization,medical health and the media's high efficiency,etc.,the threat is inexperienced,the conservative,domestic economic development imbalance,hardware facilities and the lag of discipline construction,etc.;By analyzing the internal environment and production environment,it is found that its advantages include large scale,close cooperation with the government,prominent scientific and technological advantages,rich experience and advanced concepts,etc.,while its disadvantages include poor geographical location,weak management ability and unreasonable business structure.Using the SWOT method to opportunities and threats,advantages and disadvantages comprehensively put forward the strategic direction of the following countries and government policy,create a new situation d a combination and so on,and then designed the concrete development strategy is actively financing health care facilities,comprehensive construction system,to meet people's growing medical need and so on,finally puts forward the implementation of the measures is laid professional medical hardware,promoting informatization construction,create a new medical product,innovation to develop more advanced medical instruments of human nature,etc.