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Research On The School-enterprise Cooperation Strategy Of Private Universities

Posted on:2021-05-07Degree:MasterType:Thesis
Country:ChinaCandidate:C ZhenFull Text:PDF
GTID:2437330602471142Subject:Business Administration
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Since the 18 th National Congress of the Communist Party of China,China has implemented the strategy of innovation-driven development and accelerated the shift from traditional growth drivers to new ones,which has increasingly been diversifying the human resource market.As most private universities are run by by non-governmental sectors,their operating funds,human resources,material resources and others are mainly dependent on non-governmental resources.Private universities,having many signs of enterprise management model in their organizational management,is a combination of education and profession.From the perspective of market demand,private higher education has continuously studied and explored the path of professionalization in the mode of running schools,which has provided a vast human resource reserve for enterprises.University-enterprise cooperation,which has been proven a mature mode of vocational education in developed countries,has become an inevitable option for private universities and enterprises to enhance their competitiveness.The cooperation between private universities and enterprises,facilitates the transformation of knowledge into productivity through information resource sharing,thus better serving regional economic development.Universities can obtain such resources as market demand information,student internship positions and university running funds,meanwhile enterprises can obtain low-cost human resources reserves and innovative technological achievements from universities.It can be conculded that university-enterprise cooperation is a new education model in which private universities adapt to market demand,achieve “win-win” cooperation with enterprises and create immense social value.Taking Qingdao H University,a typical application-oriented private undergraduate university in Shandong province,as a research object,the research investigates the university's status quo of university-enterprise cooperation mode and introduces the practices and achievements of three major university-enterprise cooperation fields: “school construction”,“order class construction” and “major construction”.Through such empirical analysis methods as questionnaire,field visit and individual interview,etc.,underlying problems in university-enterprise cooperation mode of Qingdao H University has been found from four aspects,ie,society,school,teachers and enterprises.The insecurity of long-term and effective cooperation between universities and enterprises attributes to many factors.Some problems lie in defective cooperation safeguard mechanism,inconsistent target and superficial cooperation between university and enterprises.Students' not-high recognition for the cooperation and lack of professional ability,full-time teaching staff's incompentent practical ability and part-time traching staff from enterprises being insufficient,the “student employee” and lack of human resources investment in enterprises also directly lead to the insecurity.Based on the problems found in the survey,the research targets for and analyzes causes from three aspects: government,universities and enterprises.The government offers insufficent supporting policies,institutional guarantee and financial support.Universities,constrained by traditional notions,suffers from weak soft power and lack of innovation in teaching mode.As for enterprises,they hold a bias towards low-efficiency human resources investment and a “fuzzy” role in the cooperation.All those reasons contribute to the deficiencies of university-enterprise cooperation.Based on Organizational Copperation Theory and Social Interdependence Theory and referring to domestic and foreign relevant researches,proposals have been put forward on improving university-enterprise cooperation strategies from the following three aspects,ie,government,schools and enterprises.The following two conclusions have been made: one is that aiming to obtain more resourses for existence and development,private universities need to externally establish positive contact with the enterprises.Measures include but not limited to establishing common goals and a interest-balance oriented cooperation mechanism,having a shared conduct and guidelines,setting up an effective information communication mechanism.Internally,private universities need to enhance their own strength to attract more first-class enterprises to establish cooperation relations by improving the quality of personnel training and strenthening internal management mechanism.Private universities and enterprises should establish and maintain a positive social interdependence,thus realizing a long-term cooperation and interest maximization through goal congruence and resource complementarity among beneficiaries.The other conclusion is that high-quality teaching staff is the core competitiveness of private universities to attract students.The research on the university-enterprise cooperation mode not only supplements the empirical cases of Organizational Copperation Theory and Social Interdependence Theory,but also further enriches the theoretical system of university-enterprise cooperation research in China,which is of great significance in both theory and practice.
Keywords/Search Tags:private university, university-enterprise cooperation, applied talents training
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