Research On Optimization Of Rural Logistics Distribution Mode From The Perspective Of Sharing Economy

The rural logistics is a hot issue,and the research of it has increased gradually in recent years.Taking a town of Henan Province as an example,this paper intends to analyze the current situation and the main problems of rural logistics distribution in China,and then proposes an effective solution to adapt the current rural environment.Based on the theory of resource integration,this paper uses the empirical analysis to explore the possibility and practicability of the combination of the rural logistics distribution and the sharing economy.On the basis of the theory of resource integration,this paper designs a new distribution mode that replaces the traditional rural logistics with the rural road passenger dedicated line.Under the guidance of the shared economy theory,this paper aims to integrate the existing resources of the village,reduce the costs of logistics distribution,improve the efficiency of distribution and increase the happiness of rural residents.Therefore,this paper provides the valuable reference for the development of rural logistics distribution in China.The paper is divided into six parts.The first part : Introduction.In this part,this paper elaborates the research background,purpose and significance of the rural logistics.According the summary of related studies at home and abroad,this paper also introduces the research methods and ideas,and the innovations.The second part: The related concept definition and theoretical basis involved in this paper.Specifically,this paper includes the definitions of related concepts,such as rural logistics distribution and shuttle passenger transportation,as well as the related theories introductions,such as sharing economic theory,game theory and resource integration theory,which lays a theoretical foundation for the subsequent research.The third part: Taking a town in Henan Province as an example,this paper combines the questionnaire survey and field interviews to analyze the current situation of the distribution mode of rural logistics and the main problems from the two aspects of “supply and demand”,and then thinks about the causes of the problems.The fourth part: Research on the combination of the concept of sharing economy and the distribution model.Based on the collection of literature and the concept of "sharing + distribution",this paper compares the mode of "sharing + distribution" adopted in cities.This paper also uses the mode of “rural passenger transport + distribution” to explain the operation mode and environment of the concept of “sharing + distribution”,which based on the field research.Finally,this paper through the SWOT analysis to explore the feasibility of implementation of this mode.The fifth part: Potential problems in the normal operation of this mode and Countermeasures analysis.Based on the above analysis of SWOT,this paper concludes the potential problems from two aspects,the mode itself and the external environment support,and then provides the countermeasures and suggestions to ensure the rational and effective operation of this mode.The sixth part: Conclusion and prospection.This paper summarizes the conclusions,and looks forward to the directions and trends of farther research.