Internet Transformation Of Telecom Operator In A

In the era of mobile Internet,the golden period of development of traditional telecom industry has gradually passed,and the growth rate of the industry as a whole has gradually slowed down.Under the influence of many factors,telecom enterprises are facing great pressure to survive.The change of users' consumption habits,the rise of Internet OTT business and the implementation of the policy of "speeding up and lowering fees" for several years have all made the development of enterprises enter the "new normal".The transformation and development of telecom enterprises need to be imbedded with the genes of the Internet,and the new ideas and technologies of the Internet should be applied to the production and operation of enterprises,so as to build an efficient enterprise operation structure of "new technology" + "new thinking" + "new coordination",so as to transform a traditional enterprise into a strong enterprise with Internet spirit.Therefore,based on relevant theoretical literature and existing experience,systematic analysis of internal and external factors of traditional telecom enterprises is conducted to find out key problems and contradictions,and put forward thoughts and strategies with construction significance,which has important theoretical significance and practical value for the transformation and development of traditional telecom enterprises.Through literature research,case study,empirical analysis,quantitative and qualitative analysis,etc.,this paper constructs A dynamic core capacity accumulation analysis model on the basis of traditional telecom enterprises represented by telecom operators in A province.According to the analysis model,this article in accordance with the "status quo,cause analysis,revelation,countermeasures" train of thought,specific discussed the following problems: at this stage of the traditional telecom operators and the outstanding problems facing the internal and external environment,successful enterprises at home and abroad on the Internet the measures and methods adopted by the transformation of development,as A case study of A provincial telecom operators to specify how the traditional telecommunication enterprises in transition strategy and effect on the construction of the Internet.First of all,through the analysis of the external environment analysis and situational factors,PEST-SWOT comprehensive analysis model is established,and summarizes the main problems of the traditional telecom enterprises: lack of unified digital resources integration,degree of cloud system needs to be strengthened,and the external platform to create value,lack of Internet operating thinking,less support response is not in a timely manner.Secondly,based on the Haier group,SUNING,Deutsche Telekom,American telecommunications Verizon Internet transformation experience as an example,summarizes the common features of these successful enterprise Internet transformation,extract useful inspiration: emphasis on the application of the big data technology,change the production process or system,emphasizes the "connection",provide a rich long tail type products,effective organization reform.Finally,combined with the actual situation of telecom operators in A province,the abstract internet-based transformation strategy is summarized as: data resource concentration,high efficiency of production resources,ecological operation mode,diversification of business processes,and flat organizational structure.Telecom enterprise Internet transformation is a long-term and dynamic process,with the advent of the era of Internet of things and 5G,the competition between traditional telecom operators and Internet companies may appear new situation,opportunities and challenges always go with the tide of era,the telecom enterprises of Internet transformation without end,research on the transformation of telecom enterprises will continue.