Innate Endowment,Network Relationship And Rural E-commerce Industry Cluster

Under the background of the continuous promotion of China's comprehensive strength,the development of e-commerce has become a practical way to promote local economic at the present stage.The government has also issued a lot of relevant policy documents to develop e-commerce to boost economic progress.Many industries have expanded their e-commerce channels.For example,traditional industries have developed e-commerce sectors.More and more traditional industrial manufacturers are not limited to offline sales,and they will also establish new online sales channels.There are also many companies that directly concentrate their business online on distribution activities,close offline channels,and directly transform into pure e-commerce companies.This type is mostly SMEs.It can be seen that e-commerce has spread to various industries in the society.From the perspective of rural level development,rural e-commerce is now a more and more prominent section,mainly manifested in the continuous popularization of Taobao village.Taobao Village has emerged in abundance,and has significantly promoted the development of regional economy in local villages and towns.Based on this,the phenomenon of the emergence of rural e-commerce clusters has attracted the attention of scholars.In theory,it is necessary to study the formation of rural e-commerce industrial clusters,analyze its formation factors,and explore which factors are decisive factors,which are auxiliary factors,and which factors play a regulatory role.Factors deeply understand the mechanism of the formation of rural e-commerce industrial clusters,and provide theoretical guidance in the economic development of regional villages and towns.In practice,the current development of China's rural economy is indeed a significant and urgent problem to be solved.Therefore,studying the interaction mechanism formed by rural e-commerce clusters,exploring common factors,and promoting successful experiences can be used for the development of China's rural economy.To a huge boost.Therefore,in the context of today's national development,the analysis of the formation of rural e-commerce clusters is of invaluable significance both in theory and in practice.The research of this paper is mainly based on the research results of major industrial clusters at home and abroad.Under the framework of industrial clusters,the case of Taobao Village in Jiangsu and Zhejiang is analyzed.Based on the research method of grounded theory,Studying the main factors affecting the formation of rural e-commerce clusters and the interaction mechanism of these factors in the formation of rural e-commerce clusters.Then summarizing the mechanism model and explain the research enlightenment.The main contents of the full text include the following parts:The first part is the combing of knowledge.This part is the first chapter introduction.This chapter firstly presents the main problems of the research in the context of the rapid development of rural e-commerce,and points out the significance of these issues.Then the literature review clarifies the current research on rural e-commerce clusters and analyzes the relatively novel research at this stage.Space,and then lead to thinking,put forward the core issues of this paper.Then introduce the research ideas according to the problem,then explain the research methods in detail,and point out the innovations and deficiencies in the research methods.The second part is the theoretical framework,which is the second chapter of theoretical explanation and framework construction.The theory elaborates the relevant theories of industrial clusters and determines the framework basis of industrial clusters.Then point out the relevant theories of factor endowment,analyze the impact of factor endowment on the formation of rural e-commerce clusters,and point out that innate endowment is the basic factor for the formation of industrial clusters.Furthermore,it explains the correlation between social network theory and rural e-commerce clusters,and then reviews the three theories.Finally,it is about the construction of the basic analysis framework.According to the pointed main analysis factors and interaction effects,the main line is the analysis framework of"endowment-network-cluster".The third part is the phenomenon description.This part is the third chapter of the development status and development characteristics of rural e-commerce in China.This chapter introduces the current development of rural e-commerce clusters in China,and the other is to study the development model and characteristics of Taobao Village in Jiangsu and Zhejiang provinces,and point out the leading position of rural e-commerce clusters in Jiangsu and Zhejiang provinces,indicating that it has research value.The fourth part is the case study.This part is the case code analysis of the fourth chapter of Taobao Village in Jiangsu and Zhejiang.This chapter takes the rooted theory method in four typical and unique Taobao village cases in Jiangsu and Zhejiang provinces.Finally,the theoretical saturation test is carried out with a reserved case,and the main category is derived to derive the mechanism model.The fifth part is the conclusion and enlightenment.This part covers the conclusion and revelation of the fifth chapter and the summary of the sixth chapter.The fifth chapter elaborates and summarizes the interaction mechanism model of rural e-commerce industry cluster based on the above-mentioned model,and then draws inspiration and suggestions accordingly.The last chapter is to summarize the final conclusions of this paper and the enlightenment of the research and propose countermeasures.At last,it can be reasonably to look forward to the research direction that may continue in the future.