Research On The Mechanism Of Technology Innovation To Obtain Investment

In the context of entrepreneurship and innovation,all kinds of entrepreneurial activities are becoming increasingly popular in China,and the mode of driving entrepreneurial development through scientific and technological innovation is gradually developing.Encouraging college students to start their own businesses has become a strong measure taken by the government to stimulate innovation potential,create an entrepreneurial atmosphere and relieve employment pressure.However,how to get investment has become a major problem for college entrepreneurs.In recent years,the research on entrepreneurship competition,especially the research on obtaining investment,has attracted much attention in the field of entrepreneurship,but its process mechanism and empirical research are still lacking.Therefore,this research takes technological innovation as the starting point,reveals the process of enterprise technological innovation influencing investors' investment intention in the context of mass entrepreneurship and innovation competition,and puts forward countermeasures and Suggestions for the development of entrepreneurship education and the formulation of entrepreneurship policies by enriching entrepreneurial practice research.This paper firstly summarizes the resource-based theory,signal theory and other relevant theories and literatures,clarifies the definition and relationship of such factors as technology innovation,content preparation and investment intention,and constructs a conceptual model between technology innovation,content preparation and investment intention.Based on the situation of mass entrepreneurship and innovation competition,this paper USES the content analysis method,takes the national final project of the fourth China "Internet +" innovation and entrepreneurship competition as the research sample,takes a single project video as the analysis unit,and obtains the variables of technological innovation,investment intention,visualization,project information and so ons through data coding.Then,the hypothesis is verified by empirical analysis,and the corresponding Suggestions and countermeasures are put forward for entrepreneurs and universities according to the conclusion,including entrepreneurs' emphasis on technological innovation and the cultivation of entrepreneurship narrative ability,etc.,and the future prospect of the research is further pointed out.This paper mainly draws the following research conclusions: first,the positive effect of technological innovation on enterprise investment;Second,technological innovation is promoting content preparation,which plays a part in mediating between technological innovation and investment intention.Third,visualizing the relationship between negative content preparation and investment intention also moderates the mediating role of content preparation in the relationship between technological innovation and investment intention.Research shows that the technological innovation of entrepreneurial projects needs to have an impact on investment intention through high content preparation shown on site,and the use of too many visual factors is not conducive to investment.The research conclusion enriches the research of entrepreneurial road show and has important enlightenment to entrepreneurs to obtain venture capital.