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The Study On The Construction Of Corporate Culture Of XY Bank

Posted on:2021-04-17Degree:MasterType:Thesis
Country:ChinaCandidate:J B QiaoFull Text:PDF
GTID:2439330626955122Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The external image gradually formed by modern enterprises is the corporate culture.The formation of corporate culture is gradually produced in its own construction.It is characterized by the recognition of the company's employees,including the company's foresight,company's humanistic spirit,business strategy and social value.An important factor of the economy is finance,and industries related to finance are extremely critical,especially commercial banks,which account for a relatively large amount.Followers are at the forefront of financial corporate culture,and the corporate culture of commercial banks also needs to be actively constructed and updated in real time.The construction of corporate culture is not only to enhance its service innovation ability,but more importantly,to strengthen its influence in the entire industry and occupy a core position.Nowadays,in the fierce competition,joint-stock commercial banks strengthen their advantages while avoiding disadvantages,and establish their own corporate culture,gradually forming internal core cohesion,incentive policies,deeply integrating corporate culture and strategy,adapting to the pace of the times and developing rapidly.The ultimate goal is to continuously absorb external resources and gain the trust of peers and customers.In the current financial environment,XY Bank is emerging as a small and medium-sized joint-stock bank.With the advantages of the Internet,it is difficult to keep up with the times in order to better and faster adapt to the internal and external environmental situation..XY Bank has developed well and established a good reputation.The credit for corporate culture is great.The corporate culture of XY Bank not only reflects the company 's values,but also relates to its longterm development in the entire industry.It is a gradual development of various corporate cultural activities to further develop the corporate spirit and clarify corporate ethics,and ultimately improve the company 's staff positive Active,enhance the brand image of the entire enterprise.This article provides an in-depth analysis of the current status of XY Bank 's corporate culture,searches a large number of relevant literature,and practically analyzes the profound impact of corporate culture on the development and growth of XY Bank.According to the relevant theories proposed by experts and years of practice,the advantages and disadvantages of XY Bank 's corporate culture establishment are comprehensively analyzed,the company 's current situation is carefully studied,and the future is planned for a longer-term development,while also enabling management The layer can have a clearer understanding,and then constantly strive to absorb professional knowledge to enhance the ability to build corporate culture.This article not only has a strong theoretical value,comprehensively builds the corporate culture of XY Bank,establishes its brand confidence,and promotes rapid economic development.Its innovative role and active role have gradually been highlighted in market competition.
Keywords/Search Tags:Financial industry, Corporate culture, Construction
PDF Full Text Request
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