A Survey On Parent Satisfaction Of Ganzhou City Youth Dance Sport Training Institutions

Education is the foundation of the country.From the country as well as the various large and small social groups we live in,to each family and individual,more and more attention is being paid to the education of the next generation,and the concept of comprehensive education is gradually taking root in people’s minds.However,school education is always one-sided and parents want their children to not only learn what they should in school,but also to have more exposure to different groups in society,to learn more about society,to be exposed to it,and to understand or learn some knowledge or skill means at the same time.It is the parents’ earnest expectation for their children that has driven the booming development of the education and training industry,and the youth sports education and training industry is one of them.Youth sports dance training is a dark horse in the sports training industry in recent years,with very good prospects for development,but also faces a lot of competition.Among these competition points,customer satisfaction is one of its main core.For any training institution,the customer is both God and the source of profit.Only when customers are satisfied with the products and services,they can go farther in the future development;on the contrary,if they do not do well,the training institution will face the danger of survival.Therefore,this paper researches the customer satisfaction of youth sports dance training institutions in Ganzhou city,using questionnaire survey method,literature method,expert interview method and mathematical and statistical method to construct the index factor structure of parent satisfaction survey of Ganzhou youth sports dance training institutions,and conduct statistical analysis on the basic situation of parents,index factors related to parent satisfaction,and put different training markets,different age We also take parents of different training markets,different ages,and different genders as independent variables for data analysis and conduct differential analysis,so as to derive the current situation of parent satisfaction of different groups.And combined with the current situation of the survey,the development countermeasures are proposed.The findings of this paper are as follows.(1)Female parents aged 31-40 are the main group of parents in youth sports dance training institutions in Ganzhou City;the overall performance of education level is average;the majority of them belong to the working class,and the annual income level is mainly concentrated in less than 50,000 and 60-100,000.(2)Parents get information about children’s sports dance training institutions mainly through family and friends’ introduction and school experience courses;their reasons for choosing sports dance are mainly to cultivate temperament and enhance self-confidence.The length of training in the institutions is mainly within 2 years,and mainly focuses on rumba and cha-cha.(3)The overall satisfaction performance of parents of youth sports dance training institutions in Ganzhou is good;the ranking of the evaluation scores of each index of satisfaction is: customer opinion > customer loyalty > perceived value > customer satisfaction > perceived quality > brand image > customer expectation.(4)In the evaluation of 7 indicators of customer satisfaction,young parents are better than older parents in the evaluation of four indicators: customer opinion,perceived value,perceived quality and customer expectation;male parents are better than female parents in the evaluation of four indicators: customer opinion,customer satisfaction,perceived quality and customer expectation;the evaluation of 7 indicators differ significantly among parents with different training lengths,and the evaluation scores increase with the increase of training lengths.The evaluation scores increased as the training duration increased.(5)Strategies for improving parent satisfaction based on youth sports dance training institutions in Ganzhou city: grasp consumers’ minds and follow the principle of differentiation in brand positioning,planning,promotion and communication;improve the teaching faculty system in combination with its own operation scale to ensure good learning outcomes for students;build a targeted front-line service team for parent service management,construct diversified training,and develop scientific To improve the effectiveness of the multi-linkage between parents and institutions.We can offer a series of activities for parent-child training and cultural deepening to improve satisfaction.We can also carry out online tutorials and multimedia development to improve satisfaction with service derivation.