Research On The Role Of Grass-roots Government In The Process Of E-commerce Poverty Alleviation And Rural Revitalization

Rural Revitalization is a new strategy put forward by the 19 th National Congress of the Communist Party of China and the general starting point of China’s "agriculture,rural areas and farmers" work in the new era.As a new way to get rid of poverty and get rich in rural areas promoted by the Internet,e-commerce economy is also a complex systematic project,which involves local grass-roots governments,households,ecommerce platforms and social organizations,especially the grass-roots staff of township governments.It is very important to know what role they play and what role they play.In order to make new achievements in township grass-roots work and take the road of Socialist Rural Revitalization with Chinese characteristics,government staff in the new era must not only carry out the daily grass-roots government work with cumbersome details,but also grasp the line of innovation in combination with the actual situation of local rural areas in accordance with the overall requirements of industrial prosperity,ecological livability,rural civilization,effective governance and rich life.Cao County,which has the second largest cluster of Taobao villages in China,has contributed a very important force to the victory of the battle against poverty in Shandong Province.The local grass-roots government has played an irreplaceable key role in resource mobilization,organization and coordination and direction guidance in the fission development of rural e-commerce.Through online interviews and field visits,the author sorted out and summarized the successful cases of the implementation of rural ecommerce by the government of Da Ji Town,Cao County,incisively and vividly interpreted the efficient coordination between the grass-roots government and the market,and stripped the experience of e-commerce driving poverty alleviation.At the same time,the experience of e-commerce driving poverty alleviation and getting rich and empowering the people is stripped from the real cases,and the local grass-roots government of Da Ji town is summarized and refined how to make innovative guidance and strong catalysis in the poverty alleviation work of e-commerce,so as to promote the poor farmers to sell characteristic products with the help of e-commerce platform by formulating industry standards,creating e-commerce atmosphere,attracting and cultivating e-commerce talents and forming depression effect The ability to form industrial clusters and obtain wealth has also achieved the goal of serving the people.It is hoped that the work experience of grass-roots governments in the process of ecommerce poverty alleviation and Rural Revitalization summarized in this paper can provide some valuable references and contributions for poverty alleviation and Rural Revitalization in poor areas;At the same time,it tries to make a theoretical discussion on how to improve the public service ability of township grass-roots government and how to become a service-oriented government.