A Study On The Discourse Innovation Of College Students’ Red Culture Education In The New Media Context

The advent of the new media era has put forward new requirements for the construction of college students’ red cultural education discourse.The emergence and popularization of new media have changed the ways and means of discourse expression.The ideological and political education discourse system based on traditional media has been difficult to adapt to the ideological and political education in the new media era,and has become an important factor restricting the effectiveness of ideological and political education in the new era.As an important part of the ideological and political education of colleges and universities,red cultural education for college students,in the context of the new media era,it is of great significance to innovate the discourse construction of red cultural education for college students.Under the background of new media,college students’ red cultural education is faced with challenges such as the negative influence of the subject and object of discourse,the negative influence of the discourse context and discourse idea,the undesirable influence of discourse direction and discourse content.In view of the plight of the discourse innovation of college students ’red culture education,under the context of new media,the discourse innovation of college students’ red culture education should change from discourse idea,enhance the discourse authority of the discourse subject,enhance the cognitive ability of the discourse object,and purify the discourse context From the perspective of others,we will innovate the discourse construction of college students ’red culture education and create a good discourse environment for college students’ red culture education.