Research On Online Programming Education Marketing Strategy Of Programming Cat

As an emerging industry,children’s programming education has developed rapidly in recent years.Related enterprises have higher and higher demand for marketing in the process of development.However,there is no systematic research on marketing strategy of children’s programming education.This paper is based on this to carry out relevant research,hoping to provide theoretical reference and practical support for enterprises through this research.Based on STP strategy and 7p service marketing theory,this paper studies the marketing strategy of programming cat’s existing products,finds out the problems existing in its marketing strategy,and then puts forward some suggestions for improvement.This paper uses the method of consumer interview to conduct in-depth interviews with 30 groups of parents and children to understand how they view children’s programming education and their current views and experience of receiving programming education,From the perspective of 7p service,this paper analyzes the experience of programming cat products to understand the real needs of consumers,and then finds out the problems existing in the marketing strategy of programming cat.Through the research,consumers are still lack of awareness of children’s programming education,and do not have a deep understanding of the role of the curriculum system,and the industry’s publicity has not generated greater demand for consumers.The attractiveness of the product itself is not enough,and it still needs to be improved in terms of Gamification and children’s interest.In view of the above analysis of the current situation of programming cat enterprises,this paper finds out the existing problems from the perspectives of product,price,channel,promotion,personnel service,service process and tangible display,and puts forward reasonable marketing strategies and suggestions for improvement,It is expected that through the research on the marketing strategy of programming cat company,we can explore effective marketing strategies to help children’s programming education enterprises gain competitive advantages in operation,and provide theoretical and practical support for enterprises engaged in children’s programming education in the future.