Research On The Construction Of Core Competitiveness Of HC Postgraduate Entrance Examination Training Company Based On Strategic Map Logic

With the reform of postgraduate education in China,"postgraduate entrance examination" has become one of the indispensable choices in the employment of college students.This phenomenon has been more and more intense in the postgraduate entrance examination training institutions.At the present stage,China’s main postgraduate entrance examination training institutions are concentrated in the market size of the larger enterprises,such as New Oriental,Wendu postgraduate entrance examination and public education,etc.At present,the above-mentioned institutions have the characteristics of diversified products,but their strategic orientation and layout have their own priorities.Due to the continuous growth of customer training demands in the market,the business tentage of larger companies often fails to grasp the customer needs in a refined way,which leads to the problem of mass production of postgraduate entrance examination training factories and finance of postgraduate entrance examination institutions generally considered by college students.In terms of the training mode and products of most training institutions for postgraduate entrance examination,there still exist the problem of simplification.The quality of the products of each training institution is intermingled.So,how to break through the single mode of postgraduate entrance examination training at this stage,product solidification and improve the quality of products is worth our further research.At first,The research of this article is carried out from the research status of domestic and foreign training and education service industry,and comprehensive theoretical research is carried out around the core competitiveness theory of enterprises,strategic map theory and other related theories and research summaries.Secondly,with the studying of internal and external environment of the HC postgraduate entrance examination training education company.And this paper uses the Pest analysis method and the Swot analysis method to analyze the macro and micro environment of the HC education training company’s strategic environment,and further analyzes China’s postgraduate entrance examination training institutions.The status questionnaire,the characteristics of the postgraduate entrance examination and training company,with the investigation and analysis of the problems.the identification and construction of the core competitiveness of the HC postgraduate entrance examination and training company adopts the qualitative and quantitative analysis of the analytic hierarchy process.Finally,the HC education is formulated The company’s own actual situation of the core competitiveness development strategy map,which promotes the healthy and stable development of HC company,and hopes to provide a certain reference for the research on the core competitiveness of the postgraduate training company.