| In recent years,various public health emergencies have occurred frequently in my country,which has caused wave after wave of public opinion.As a destructive force,Internet rumors have played an important role in the public opinion field.my country is currently in a critical period of reform and development.Frequent emergencies are not conducive to social stability and have seriously affected my country’s progress in achieving the next century’s goal.Regarding the issue of rumors,relevant official departments urgently need to pay attention.With the maturity and development of smart technologies,the Internet ecology continues to change.Internet rumors have shown new trends in terms of discourse characteristics,generation methods,and communication strategies,and the scope of communication and the impact they have produced have been greatly improved.In such a social environment,studying the textual content of online rumors in public health emergencies and exploring their generation and dissemination mechanisms is of great significance for understanding the laws of online rumors and finding effective measures to deal with rumors,which will help the government Give full play to the role of macro-control and enhance the government’s emergency management capabilities and reputation.This article selects many public health emergencies with great social impact in the past ten years,extracts the texts of Internet rumors with strong dissemination power and representativeness,and combines the discourse analysis theory and risk communication theory,starting from the text content structure,and exploring The source of the sample rumors,the overall topic structure,characters,behaviors,and scene information are summarized in the text to provide a realistic basis for the study of the generation and dissemination of online rumors,and finally,on this basis,provide suggestions for the government’s rumor governance actions.Studies have found that Internet rumors in public health emergencies have rich discourse content,adopt multiple narrative frameworks,and use the popularity of relevant media,experts and institutions to increase the possibility of their spread.The lack of official information,media anomie,and extreme public emotions have become the driving factors for the generation of rumors.At the same time,rumors themselves have a process of discourse mutation,which is mainly manifested in discourse splicing,discourse decoupling and transplantation,and discourse upgrading.After being screened by a filtering mechanism,it spreads to the entire network space.In the process of dissemination,online rumors create a field of public opinion by building group identity and accelerating circle polarization,and multiple subjects such as officials,media,opinion leaders,and the public accelerate the outbreak of public opinion in dialogue and collision,triggering collective actions such as group mobilization.Based on the above analysis,this study puts forward corresponding measures to deal with rumors in the early,mid and late stages of the risk event.At the initial stage of the event,the rumors are still in their infancy,and official government agencies can draw conclusions from similar events in the past.In order to promptly release early warning information to remind the public which types of information to pay attention to;when rumors are widely disseminated,the government should choose an appropriate discourse system for dispelling rumors on the basis of understanding its dissemination trends and the cognitive framework of netizens;At the end of the spread of rumors,government officials should also take relevant remedial measures to optimize reputation,consolidate official authority,and enhance official image.This article studies online rumors from the perspective of rumors discourse,aiming to improve the government’s ability to communicate in a risky environment,and to provide references for the formulation of strategies for governance of online rumors in the future. |
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