Research On The Application Of Smart Wearable Devices In The Physical Exercise Crowd Of College Students ——Take Harbin Undergraduate College Students As An Example

Technology improves life,and intelligence changes life.With the rapid development of science and technology,all kinds of smart products have come one after another,and smart wearable devices are naturally indispensable.Thanks to the support of the policy environment,economic environment and social environment,smart wearable devices have developed rapidly in recent years,and have become one of the fashion trends in today’s society,gradually changing people’s ideas and lifestyles.As a model of the deep integration of software and hardware between the Internet and the Internet of Things,smart wearable devices are expected to become a strong competitor in the "fourth screen" after TVs,computers and mobile phones.It continues to extend and gradually integrate into people’s daily life.As the saying goes,opportunities and challenges coexist.As one of the most potential application areas of smart wearable devices,the field of sports and fitness is characterized by the realization of self-quantification and customized services to help people develop healthy living habits.However,from the perspective of the application status of smart wearable devices in college students’ physical exercise population,it is not optimistic.Therefore,this study is proposed to explore the application and promotion strategies of smart wearable devices in college students’ physical exercise population.This paper takes the application and promotion of smart wearable devices in college students’ physical exercise population as the research object,and takes undergraduate college students in Harbin as the research object.and SWOT analysis methods.In the research process,firstly,the development history,classification,characteristics and application fields of smart wearable devices were sorted out,and the application,motivation,usage behavior,and influence of smart wearable devices in the physical exercise population of undergraduates and colleges in Harbin were analyzed.Factors,attitudes,etc.were investigated,and the results showed that about40% of Harbin undergraduates and college students who exercised had used smart wearable devices,with positive attitudes and short service years,mainly smart bracelets and smart watches,The main motivation for using it is to monitor sports data in real time,supervise the execution of exercise plans and improve related sports skills.Common functions are pedometer,calorie consumption assessment and heart rate monitoring.It is often used in sports such as running,small ball games and walking,and the price is acceptable.Mainly in 200-500 yuan,the main factors to be considered in the purchase are the practical functions,quality and price of the product.Secondly,the SWOT analysis of the application of smart wearable devices in college students’ physical exercise population is carried out.The advantageous factors are: monitoring exercise intensity,preventing sports injuries;promoting fitness and entertainment,and enhancing social sharing;strong practicability of equipment,making sports life scientific;Stimulate sports interest and make health awareness concrete;evaluate exercise effect and make exercise goals clear.Disadvantages include: inaccurate data monitoring;high prices;lack of user stickiness.Opportunity factors include: the multi-field support of national policies;the establishment and improvement of industry standards;the expansion of the needs of college students for physical exercise.Threat factors include: serious product homogeneity;privacy and security issues;imperfect feedback mechanism.Finally,construct a SWOT analysis matrix,and propose application and promotion strategies from four aspects: advantages,disadvantages,opportunities and threats: based on advantages,highlight product characteristics,increase publicity and guidance;overcome disadvantages,improve monitoring accuracy,and benefit more audiences;Seize opportunities,innovate application methods,and improve the quality of products and services;avoid threats,identify value positioning,and strengthen privacy and security protection.