Jinan Zoo Brand Visual Image Design

Zoos are public places where animals are specially raised for protection,research,education and leisure.There are also wildlife parks,city zoos,special zoos and regional zoos,which bear different social functions.Among them,the city zoo is a place where all kinds of wild animals are kept in captivity in the city.It plays an important role in people's understanding of animals and getting close to them.It is an important classroom for entertaining and teaching,and also one of the important symbols of urban culture construction.In the construction and development of the zoo,the brand visual image,as its visual card,plays a positive role in attracting visitors,expanding social influence,and improving operating efficiency,which is an indispensable part.This topic is to explore and study the brand visual image design of the city zoo.Taking Jinan Zoo as the research object,this paper makes an exploratory thinking on the visual image of the zoo brand,hoping to set up a new visual image for Jinan Zoo through new creative design and improve the brand value of Jinan Zoo.The article first combed the current situation of the zoo industry and its brand visual image.Through the analysis of specific design cases,understand its design characteristics,summed up worthy of reference experience,to provide a basis for the study.Then through field investigation and questionnaire survey form to understand current situation and existing problems of jinan zoo,in meet the demand of tourists,based on the characteristics of mining park,to reposition the brand visual image of the zoo,creative design,in order to increase the brand awareness of the zoo of jinan,make it better in modern city development.