Research On The Transformation And Development Strategy Of Shaanxi Railway Logistics Company

With the rapid development of the Internet and Internet of Things information technology,the public’s demand for logistics business continues to increase.In order to meet the needs of social development,the state has issued a number of policies to support the development of the railway logistics industry,and the network density and operational efficiency of railway logistics have been continuously improved.Against this background of development,in order to comply with the development trend of the railway logistics industry,railway logistics enterprises must formulate more competitive development strategies according to the development and changes of the internal and external environment,and promote railway logistics enterprises to build a modern logistics Development system to better adapt to today’s fierce market competition,further reduce the operating service cost of railway logistics enterprises,improve service capabilities and levels,and meet the logistics needs of different customers.Grasp the opportunities of industry development,change the operation mode and management drawbacks of traditional logistics enterprises,enhance the core competitiveness and level of logistics service business,identify the business strategies and strategies of railway logistics enterprises,and fundamentally solve the problems that hinder the development of railway logistics enterprises dilemma,so as to promote the sustainable and high-quality development of railway logistics enterprises.In this thesis,on the basis of strategic tools and other basic theories,taking Shaanxi Railway Logistics Company as an example,the system introduced the company’s logistics development status,to find out the problems and difficulties faced by the company in the development strategy.Then,using PEST and Porter’s five forces model and other strategic analysis tools to specifically analyze the development of Shaanxi Railway Logistics Company’s internal and external environment,including macro environment,industry environment,enterprise internal environment.On the basis of fully understanding the company’s logistics development status and internal and external environment,the SWOT strategic analysis tool is used to comprehensively analyze the advantages,disadvantages,opportunities and challenges of the company’s transformation and development.Based on the analysis of internal and external environment and business status,the company’s transformation and development strategy is systematically sorted out,and the specific development strategy transformation and development plan is formulated in combination with the strategic objectives of transformation: that is,on the basis of doing a good job in the stock of the main business,expand the market and create value;According to the company’s transformation and development needs,internal structure adjustment,improve management;With innovative technology as a tool,build an Internet platform to promote the company’s transformation and development.Finally,to ensure the smooth implementation of the company’s strategy,targeted for the transformation of development strategy on safeguard measures,from strengthening organization guarantee and human security,logistics infrastructure security,information security,operations security and other aspects,to ensure smooth implementation of landing transformation strategy,so as to lay a solid foundation for the development of railway logistics company in Shaanxi province.