Design Helps Hainan Rural Tourism Image Shaping Research

With the gradual and effective control of the domestic new crown epidemic,the national tourism industry is showing a slow recovery trend,followed by the increasingly fierce competition in tourism destinations in various provinces.Hainan’s rural tourism needs to shift from relying on the advantages of natural resources in the past to focusing on the competition of rural tourism brands,from the past relying on the competition of single rural tourist attractions to the competition of the overall image design of rural tourism.In order to stand out in the competition,it is required that the rural tourism destination should form a unique brand and tourism image that is unique and unique,and takes a development path with local characteristics.By exploring the status quo and existing problems of tourism image brand design,tourism image design shaping,and tourism image design dissemination in Hainan rural tourism,and giving corresponding solutions,so as to promote the development of Hainan rural tourism.