Research On Logo Design In Children’s Public Environment

Nowadays,with the acceleration of urbanization and the continuous proposal of the concept of child-friendly city construction,the construction of children’s public environment is of great significance to promote children’s physical and mental development and build a beautiful living environment.Children’s public environment takes children as the main service object.The construction of public environment and public facilities can directly affect the development of children’s physical and mental health.Children’s public environment logo is a bridge between children and the public environment.Reasonable logo design can accurately convey and sort out the public environment information,so that children in activities can more easily recognize and identify children’s public environment.It is an indispensable and important part of children’s public environment.How to enable children to quickly and conveniently obtain public environmental information through signs in the public environment,and how to optimally convey information related to the public environment to children in a simple and fast way are the main problems facing at present.Firstly,this paper defines and analyzes the background of children,children’s public space and logo from the aspect of theoretical research.From the two aspects of psychological development and logo design,combined with field research,this paper really walks around children and understands children’s needs,so as to provide a basic theoretical basis for the induction and summary of children’s psychological development,behavior patterns and logo design of children’s public environment.In the process of analyzing the theoretical basis,this paper focuses on the summary of children’s psychological and cognitive development,children’s psychological and behavioral development characteristics,so as to find the impact of the above factors on the logo design,and come to the conclusion that the logo design of children’s public environment needs to meet the principles of functionality,standardization,artistry,integrity,connotation,safety and environmental protection.At the same time of basic theoretical research,specific design strategies and applications are carried out from the aspects of text,color,graphics,logo size,logo location,carrier material and logo surface treatment in logo design.The above theoretical research and practical research are applied to the design of children’s public environmental signs,so as to lay a certain foundation for the development of children’s public environmental signs.