Research On The Optimization Of Government Functions In Local Industrial Development

Tourism belongs to the service industry and is also a tertiary industry,occupying an important position in the national economic industry.The proportion of the tertiary industry has become an important criterion to measure the level of regional development.As a national central city in South China,Guangzhou has become a national consumption center city,and tourism has developed into a pillar industry of Guangzhou.It plays an irreplaceable role in providing taxes,creating social wealth,providing jobs,or providing people with a rich and colorful material and cultural life.The tourism industry must rely on the full play of government functions to regulate and healthy development in an orderly manner.This paper takes government functions in tourism development as the research object,analyzes the current situation,problems and causes of government functions in tourism development in Guangzhou,and puts forward countermeasures and suggestions for optimizing government functions.This study shows that the Guangzhou Municipal Government plays five major government functions in promoting the development of tourism,namely macro guidance,market supervision,industry management,public services and market promotion.The macro guidance functions include organizing the preparation of tourism planning,implementing laws,regulations and measures,implementing support and incentive policies,and formulating and revising standards and norms;Market supervision functions include registration and management of commercial entities,participation in tourism complaint mediation,and investigation and punishment of tourism violations;Industry management functions include giving play to the autonomous role of industry associations,carrying out the rating of service organizations,and guiding the establishment of market entities;Public service functions include the operation and management of scenic spots in cultural and museum places,attaching importance to urban greening and garden construction,and providing inquiry and rescue guarantee services;Marketing functions include organizing tourism promotion activities,organizing large-scale exhibition activities,news media publicity image and other specific content.Through case studies,literature research,interviews and other research methods,this paper finds that in the process of tourism development in Guangzhou,there are problems such as lack of macro guidance and coordination in the performance of government functions,difficulties in planning and implementation,challenges such as platform economy and new business formats encountered in market supervision,dual pressure of quality and safety management in industry management,insufficient protection and policy support for public service facilities,and single publicity methods and channels for tourism market promotion.This paper further studies and analyzes the reasons for the problems in government functions in the development of tourism in Guangzhou,which correspond to the macro guidance and guarantee system to be improved,the small number of tourism law enforcement teams and heavy tasks,the unclear division of labor in the management of government departments,the diversification of tourism public service management subjects,and the solidification of government tourism marketing ideas.This paper puts forward countermeasures and suggestions to improve government functions from the aspects of improving the macro guidance and guarantee system,strengthening the tourism law enforcement management mechanism,building the management pattern of the tourism industry,increasing the protection of public services,and innovating market promotion methods and methods.