Qualification Standards For JP Company Marketing Positions Optimization Design Research

The past decade has witnessed the rapid growth of Chinese enterprises,with the emergence of a number of outstanding enterprises playing an important role in the current era,and the simultaneous acceleration of enterprises’ exploration and learning on how to transform human resources into human intelligence.Enterprise development and talent growth achieve each other and jointly boost empowerment.The adequacy of talent pool,the high value of talent quality and the maximum value of talent efficiency have become the common focus of corporate executives and human resource management departments.The human resource management system has been transformed from a human resource management platform focusing on selection and retention in the past to a human resource development platform focusing on talent planning,ability model,core talent management and career management.Therefore,the establishment of talent portraits in line with the strategic development plan of the enterprise,the optimization of the design of talent qualification standards for each business sector,and the establishment of a standard system consistent with cultural values,business development planning and employee career growth can effectively help the human resources department to become a strategic partner of the business department.Based on the optimization design and application research of JP company’s marketing job qualification standards,this paper studies the current situation of JP company’s human resource management,current challenges and the optimization design and application of qualifications,and demonstrates the optimization of qualification standards.The important influence and significance of design on the enterprise is an important part of building a scientific talent planning and management system.Firstly this text introduces the related theories,research present situation and related theories of qualifications,Setting up foundation for the design of JP company’s qualifications criteris.Secondly,it introduces the relevant information of JP Company(including company profile,human resource management status,existing problems and cause analysis),and explains the necessity and urgency of optimizing the design of the qualification standard.The third is to systematically introduce the optimization design of the qualification standards for marketing positions in JP Company,focusing on the design principles,ideas,processes,methods and tools,and focus on explaining that the optimization design of the qualification standards for marketing qualifications is based on the challenges of business development situations.The logic of driving factors associated with the career planning and design of the employee growth map.The fourth is to introduce the application design and guarantee mechanism of qualification standards for marketing positions,closely linking qualification management with enterprise position management,evaluation management,appointment deployment,cultivation and development management and other fields,and at the same time apply the matching guarantee mechanism for the practice of qualification standards.Related introductions were made to help companies truly activate human resources and build a measurable,recognized and development-promoting qualification system.Finally,the deficiencies and experience of JP company in the optimization design of marketing position qualification standards are summarized and explained,which provides reference for other enterprises in the same industry to conduct relevant research.