Research On The Optimization Of Incentive Mode Of TQ Group’s Sales Staff

In the general environment of the development of China’s pharmaceutical industry,the competition in the pharmaceutical market is becoming increasingly fierce.Strengthening marketing has become an important means for pharmaceutical enterprises to improve their performance in market competition.The enthusiasm of sales staff has become an increasingly prominent problem.As the core of human resources,incentive has become an important factor to determine the success of enterprises.The improvement of the sales performance of the organization requires the long-term cooperative efforts of every salesperson.since the establishment of TQ Group,the drug sales market has been expanding,and the enterprise sales scale and sales personnel are also increasing.How to make the enterprise in an invincible position in the fierce competition,how to fully mobilize the enthusiasm and initiative of the company’s sales personnel,and how to play their potential,has become an urgent problem for enterprises to solve.The article takes TQ Group as a research case and uses relevant incentive theories to analyze and study the current situation of incentive methods for sales personnel in the company.Specific research methods such as survey questionnaires are used to conduct a comprehensive survey on the satisfaction of sales personnel in the work process.Through investigation,it was found that the company faces some problems in the learning and training of sales personnel,salary structure,career planning,performance evaluation,etc.Based on the actual situation of the company,the incentive mechanism for sales personnel of the company was optimized and adjusted.Improve the fairness of basic compensation in terms of salary incentives and improve performance-based compensation;In terms of performance evaluation incentives,improve performance evaluation indicators and strengthen the feedback application of performance evaluation;In terms of training incentives,improve the training system for sales personnel,establish a training needs analysis system,and enrich the form and content of training.By optimizing incentive methods and formulating relevant incentive strategies,TQ Group can help improve the work enthusiasm,and it has important reference significance for other pharmaceutical companies in terms of incentive measures for sales personnel.