Study On Great Commerce Strategy Of Double-Crane Pharmaceutical

As the course of global economic integration expediting, our national medicine industry facing the themes of surviving and developing great adjustment will occurred. Large scale union, merger and recompose bringing by multinational corporations compact our country's medicine industry, commerce placing and medicinal service. On the other side, investment in medicine industry by some strong economic strength, other industry's companies intensify the competition of the industry especially in the area of medicine circulate. The competition finds expression in contesting for sale channel, terminal network and strength.In the paper, some famous corporations' successful experiences of investment developing managing and marketing projecting were used for reference. By means of investigating and studying on the development of Double-Crane Pharmaceutical in recent 5 years, centering about innovation of great commerce strategy, the analysis and discuss were made systematically and thoroughly. Double cranes Medicine established unique "3 in 1 "operation model, "3+1" development strategy in the means of establishing modern enterprise system. And the core competence was formed with the development of the enterprise.From the angle of marketing management, connotation and signification of great commerce were expatiated; constructive suggestions of great commerce strategy were brought forward according to marketing, network constructing, human resource managing, corporate culture and capital operating etc. And some difficult points were analyzed too.