The Study Of Core Competence About Real Estate Enterprise

In recent years, as the position in national economy of real estate of our country is rising constantly, the real estate has already become the point of growth with new national economy. But because of all sorts of historical reasons, the number of the enterprise of real estate of our country is very large, the scale is smaller, the ability to resist risk is bad, the products homogeneity developed is serious. These caused product overloading to be serious, increased financial risks at the same time . House-purchase reason of with the development of market economy , every further standardizing and consumer who build regulation, some enterprises not possessing the competitiveness condition will be eliminated by the market, In the face of future uncertainty, real estate enterprises must be analysed for the direction to pay attention to the cultivation of inherent key ability in experience and history originally, carry on new technology , new products , new market and even idea and implementation of new strategy constantly.The thesis, on the basis of the thing that introduce core competence theory briefly , through analysing the theoretical foundation , characteristic , intension of the core competence, forming the key element, combine the characteristics of real estate enterprises, explain the characteristic , intension of the key competitiveness of real estate enterprises and form the key element, have studied the composition and interreaction of the strategic resource, core ability, core competence of enterprise's key competitiveness of the real estate, thesis discuss how enterprise make core competence, real estate of enterprise real estate further. The thesis attempts to confirm enterprise's key procedure of the real estate , key ability through the value chain theory and enterprise's procedure analytical method, thus confirm the core competence of real estate enterprises; Have studied real estate enterprises under kownledge economy terms in thesis, how to make enterprise's own core competence.