The Study And The Countermeasure On Government Crisis P.R. In China

Into the information age, the acceleration of information transmission has largely beyond the limitations of time and space, this also makes the rumor spread invasive. Crisis is because of its uncertainty, sudden and destructive, the management of the government is put forward higher request.This paper is from the "crisis" Angle of public relations. The wtiter proposes definition of the crisis in public relations, and public relations related to the basic principles and the crisis in public relatin should be achived. In this paper, through the typical cases in China that mining current government crisis management's main problems.Firstly, the lack of permanent institutions, no strong non-governmental organizations'help, secondly, information release system has problems, again, the defect of the crisis public relations system, the last, the administration accountability lacks legal punishment and so on.According to the current problems, combining the issues of the current domestic main scholars, the writer puts forward relevant countermeasures in view. Firstly, establishing the permanent body of government crisis as soon as possible, secondly, accelerating the establishment of collaborative governance model, thirdly, innovating means of the two-way communication, the last, perfecting laws and regulations, strengthening the administration according to law, referencing the successful experiences and absorbing the enterprise crisis management mode...