The Guizhou Province Zhongshan Scientific And Technological School Marketing Strategy Is Dicussed--The Medium-sized Vocational School Marketing Runned By The Folk Is Discussed

The market environment has changed enormously after China joins into WTO, and the market craves for more professional talents .Our country need to improve the proportion of talent in the work population , to realize the Ninth Five-Year Plan and long-term goal in 2010, to training and bringing up more skilled worker for adapting to modern economic development. At present, it is very difficult to finish this task through government investment considering education and fiscal policy. Marketize the vocational education, developing medium-sized vocational school runned by the folk has become extremely urgent problems. The medium-sized vocational education runned by the folk faces the vast market space. Since the reform and opening up, especially from 1990s, the medium-sized vocational education runned by the folk of our country got swift and violent development. The development shows not only the increases of quantity , but also the change of the quality in concept . Because of this kind of change, the medium-sized vocational education runned by the local people will face the fierce market competition , This kind of competition includes the content in scale, technology, service, etc..How to adapt the market and the environment, become the important problem faced by medium-sized vocational education runned by the folk. The vast space of medium-sized vocational education of our country and market chance have already represented, However, saying objectively there are some disputes, of developing vocational education in marketization pattern among theory area . The market mechanism has not totally function yet. But a potential market exists in the section has ' already formed the extensive common understanding among them. The scale of vocational education runned by the folk today based on the accurate master of the potentiality . From the point of view , the practice of market has walked before the theories . When this kind of understanding becomes a kind of common knowledge , and " go after like a flock of ducks", the medium-sized vocational education runned by the folk will face the severe challenge . This kind of challenge comes from a survey carried on the market. Obviously, the universities expands enrollment, the general high school "fever" and people's prejudice to medium-sized vocational education runned by the folk , Especially the mistake that" the diploma is lower , the employment is more difficult" will lead to the fact that this type of school will face surviving and developing crisis. The author participated the marketization reform in the Zhongshan scientific and technological school of Guizhou Province in person .Go on practical study of whether or not can the marketization of medium-sized vocational education runned by the folk succeed . At the angles of strategic marketing, this article studied the series of policies taken by the Zhongshan scientific and technological school of Guizhou Province. Studied formulation and implementation of the marketing strategy in the course of realizing market-orientedly of education runned by the folk .Through this article, the author hope to show inspiration to the medium-sized vocational school when they facing to society and running autonomous .