Study On Incentive Of The Dairy Supply Chain

Dairy products is a kind of nutrients to perfect food, it plays an important role in the agricultural industry structure, national physical quality and food safety aspects. After nearly 60 years of development, China has made great progress in dairy industry, and it has become one of the leading industries in China's agricultural modernization development, especially since entering new century, with the rapid development of China's dairy milk,both processing and consumption, have reached a new level, and appeared many outstanding dairy enterprises, but there is some crises company with the the rapid development.Because of dairy products is a special food, the regulatory mechanism is not perfect, besides, the benefit in supply chain is complex, then there were a lot of dairy products problems about quality occurred frequently and it have blown the consumer's confidence for a long time in China.This paper through the study of dairy products supply chain, apply the methods of incentive, refering to the experience from the dairy power country, and combing with the characteristics of the Chinese dairy industry, the paper gives an ideal to the supply of incentive.Around the motivation theory in the application of dairy supply chain, the paper is divided into six chapters.The first chapter is an introduction, description of research background, significance, methods, research framework and research status at home and abroad and so on.ChapterⅡstudy of the Supply Chain and Logistics, enterprises, between market, with this, based on Supply Chain Management discusses possible problems, such information asymmetry,trust, etc., and dairy products combined with the actual situation of supply chain management, discusses the dairy supply chain management problems.The third chapter is the Chinese dairy supply chain management analysis, the chapter introduce the current status development of Chinese dairy supply chain,and it study the relationship between upstream and downstream, conclude that the technology, information, fund and the market is the main factor which restricts the development of dairy industry, and information, prices, dairy organizational culture and regulatory (negative incentive) is the main factor affects the quality of the dairyChapter IV analyze the dairy industry development experience in the United States, Japan and New Zealand, and finding that the U.S. dairy industry has a good organizational culture and the price mechanism, the Japanese government played a decisive role in the regulation, the experience of New Zealand dairy rancher shares of dairy enterprises, which kinds of development mode and the Chinese "company and farmer" approach to development than in the stability of the flow of information, anti-risk, and the protection of the quality and safety and other aspects have greater advantages, and this is the development of New Zealand Dairy Dairy the driving force.Chapter V gives the Chinese dairy supply chain management. From the supply chain point of view, that to grasp the various aspects of dairy supply chain information, trust, organizational culture and the problem of the distribution of benefits, and gives the supply chain, the idea of two types of incentives:First, vertical integration of supply chain, the information, cost and risk internalization, the second is to strengthen the supply chain, the spirit of the economic incentive and motivation to solve the principal-agent risk.Chapter VI is the conclusion and outlook, dairy products, the risk of supply chain quality and safety mainly information, trust, organizational culture, the supply chain for horizontal competition and the market caused by relatively small, this problem can be the spirit of economic incentives and the means or incentive to address vertical integration, but also strong government with, for example, a sound regulatory and financial support, to create a good market for dairy consumption.