Research On Changqing Oilfield Natural Gas Marketing Strategy

natural gas as Quality chemical raw materials and a clean energy is concerned more efficiently by the majority of the people,The 21st century will be the century of natural gas. Marketing strategy is an important component of business strategy for sustainable development.Before1998, Changqing gas market is the oversupply situation, Today, the demand for natural gas market has changed, inefficient political has become prominence increasingly, Studiing the marketing strategy of the current market,It is advantageous to Changing to control the natural gas market and the strain, Finally guides the market sustainable development.Use of consumer behavior analysis, green marketing, marketing mix theory, And the world gas industry development trends and the situation of the domestic natural gas market, Further studying the situation of Changqing natural gas market, Through inside and external environment analysis, Points out under the current situation, Changqing should in the stable original market foundation, New market should be control, select by Changqing, Directly faces the natural gas end-user, Implement the end stations to sales, Yield to set sales, initial price of natural gas pricing is government structures middle standard prices, After 4-5 year transition to free market pricing, Encourage competition, Pay attention to differentiated pricing, And achieve economies of scale in marketing, Sales of natural gas has a wider range of products, Use the "Take Or Pay" realize plan Marketing, Improved Gas revenues recovery situation, to promote the sustainable development of Changqing natural gas market.