Qi Yang Corporate Culture Cultivation

China's reform three decades of rapid economic development and China's accession to WTO, the continuous deepening of increasingly fierce competition among enterprises, enterprise development is facing more challenges and opportunities, corporate culture on the development impact of China's enterprises are also increasingly evident. Enterprises, big or small has its own corporate culture, excellent corporate culture can enhance the cohesion, teamwork, competitive advantage, Built to Last, self-ability to achieve its objectives and so on, poor corporate culture will lead to numerous internal conflicts, internal friction constantly to lose morale, corporate short life. Looking at the success of the world's best companies, their common characteristic is to have good primary unique corporate culture, who have excellent corporate culture, will come to have a competitive advantage, efficiency advantages, the development advantages, excellent enterprises must have an outstanding corporate culture.In this disquisition, Qi Yang companies as corporate culture object of study, through careful, systematic analysis of the Chi-yang the company's core competencies come to service the corporate culture is the core business competitiveness conclusions. The use of corporate culture-based theoretical analysis of the corporate culture nurtured by the necessity and feasibility, thus theoretically explained the direction of corporate culture and fostering refining, refining Qi yang corporate culture, put forward the corporate culture to cultivate Qi yang of specific programs, which is based on differences in the core competitiveness of enterprise culture and cultivation of workable, practical and industry's advanced nature. Qi Yang companies to promote the sustained and healthy development, and maintaining a lasting Qi Yang's core competitive advantage.