Font Size: a A A

Study On Audi Vocational Education Project Plan

Posted on:2013-12-19Degree:MasterType:Thesis
Country:ChinaCandidate:Z ZhengFull Text:PDF
GTID:2247330395458951Subject:Business Administration
Abstract/Summary:PDF Full Text Request
For a long time, we’re used to paying more attention on theory education ratherthan practice education, many graduates are unable to meet the capacity ofprofessional and technical personnel should. It lead to lots of graduates must learnfrom the beginning to increase the practical ability to meet the production needs ofthe enterprises. Auto dealer, as a part of the production enterprises, the demand fortechnical personnel for maintenance services has been growing. dealers are morewilling to have direct access to get staff with a mature and good skills, but the currentstatus of vocational education cannot meet the needs of enterprises. Based on thisstatus, BMW and Toyota have started to develop vocational school project withvocational technical schools in China. They train students with excellent maintenanceskills for dealers, and after graduation, BMW and Toyota will transport them to theirown dealer network. This could ensure dealers sustainable development and meetdealers’ demand for qualified personnel.FAW-Volkswagen is a joint venture company of the Volkswagen Group andFAW Group, it has made a huge success in the Chinese market, the Audi brand hasbeen a leader in the luxury market. In order to meet the continued growth of the Audibrand in China, FAW-Volkswagen Audi sales division expand its dealers networkrapidly, as the expansion of the dealer network, it is a huge demand for after-salesservice staff for Audi dealers. This huge demand includes not only the amount of theservice staff, but also the ability of the service staff. So the FAW-Volkswagen Audisales division plans to develop the school-enterprise cooperation to train qualifiedgraduates to support dealer staff development. In order to make the plan of Audi vocational school project successfully, I willanalyze Audi vocational school project from enterprise’s point of view with projectmanagement knowledge in4aspects. First, we need to understand the national policyabout school-enterprise cooperation, the successful school-enterprise cooperationmode and how they operate the project. It could help us to know Audi vocationalschool project in which the policy environment and industry level; second,considering the Audi dealer network development and dealers’ staff needs, weestablished the Audi vocational education project goals and the project value, andwhat we will do to obtain the project goals; third, we make a plan about Audivocational school project based on the characteristics of the Audi brand, and make thedetailed analysis for each task in the project plan especially on investment to ensurethe project have a higher investment value; fourth, make analysis for Audi vocationalschool project from project organization structure, Project communication and Projectappraisal program to ensure the implementation of project in future.
Keywords/Search Tags:School-enterprise cooperation, Project Management, Personnel training mode
PDF Full Text Request
Related items